Safeside specializes in window security film, helping homeowners and businesses in the Ontario area improve the security and protection of their windows. After launching their digital advertising campaigns, we developed a multi-channel PPC strategy using both Google Ads and Meta Ads to consistently generate qualified leads.

By combining high-intent Google Search traffic with targeted Meta advertising, we were able to create a steady flow of potential customers while maintaining controlled acquisition costs. The Google Ads campaign generated 346 conversions at a $120 cost per conversion, while Meta generated an additional 92 website form submissions at a $131.31 cost per submission.

Together, the campaigns generated 438 tracked conversions/form submissions, demonstrating the effectiveness of using both search and social advertising to generate business for a specialized local service company.