Safeside PPC Case Study

Safeside specializes in window security film, helping homeowners and businesses in the Ontario area improve the security and protection of their windows. After launching their digital advertising campaigns, we developed a multi-channel PPC strategy using both Google Ads and Meta Ads to consistently generate qualified leads.

By combining high-intent Google Search traffic with targeted Meta advertising, we were able to create a steady flow of potential customers while maintaining controlled acquisition costs. The Google Ads campaign generated 346 conversions at a $120 cost per conversion, while Meta generated an additional 92 website form submissions at a $131.31 cost per submission.

Together, the campaigns generated 438 tracked conversions/form submissions, demonstrating the effectiveness of using both search and social advertising to generate business for a specialized local service company.