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Bing Search Marketing Explore new markets and grow your business with data-driven and ROI-focused Bing ads management services.

Not getting enough leads on Google? Want to capture an untapped market? Let our Bing advertising specialists help you conquer the world’s second-largest search engine!

We launch data-driven Bing advertising campaigns that are especially focused on generating ROI.

Bing Ads marketing agency cartoon image.

Why Advertise on Bing? Bing might only be second to Google when it comes to market share. But that doesn't mean you should completely ignore it.

Less Competition

One of the best things about advertising on Bing is the lesser competition. With fewer people vying for a keyword, the cost-per-click (CPC) is significantly lesser than Google. While Google ads CPC averages about $2.69, Bing ads tend to cost 70% less per click.

Higher Conversion Rates

Since 36% of its users come from high-income backgrounds, a search query on Bing is more likely to end in a conversion. In fact, 58% of global Bing users do product research on search engines and 41% discover brands through search engines. And as per Microsoft’s report, almost 100% of their users have purchased a product or service online.

Access to Business Decision Makers

About 52% of Bing search engine users are business decision-makers. 23% of them are senior business decision-makers. This makes Bing ads a great way to promote your B2B business.

Billions of Monthly Searches

With 15.8 billion monthly PC searches (and counting), Bing offers a considerable marketing opportunity. And it would be a total waste to not take advantage of it.

“Nobody counts the number of ads you run; they just remember the impression you make.”

Bill Bernbach

How Bing Ads Work

Just like most online advertising platforms, Bing ads use a pay-per-click (PPC) model. Advertisers bid for their ads to be displayed on the search engine results pages (SERPs) every time a user types a certain keyword. When a user clicks on their ad, the advertiser pays Bing the bid amount for that keyword.

To determine which ads win the bid, Bing looks at two factors: relevance and bid price. So to win the ad bidding process, your ad must be relevant to the keyword you’re targeting, and your bid higher than your competitors.

This is where our team of advertising experts can help.

You see, for your ad to be relevant, you must bid for the right keyword. Your ideal keyword must have a significant search volume but with less competition. Using advanced keyword research tools, we will help you look for those types of keywords and ensure a high ROI.

Types of Bing Ads

1. Product Ads

With this ad type, photos of your products together with a short description, pricing, and seller details will be displayed at the side of the search results.

2. App Install Ads

If you’re launching an app, this is the perfect ad type for you. When a user keys in your target keyword, Bing will automatically detect the device they’re using. Then it will display your ad with a link to either Google Play or the Apple App Store.

3. Responsive Search Ads

With responsive search ads, you just have to provide Bing with multiple headlines and descriptions. Then their algorithm will figure out the best combination of headlines and descriptions based on the user’s search intent.

4. Bing Smart Search

These ads are only available in selected territories. It’s specially formatted for touch screen devices and displayed in Windows 8.1. In some cases, it may even include a preview of your landing page.

5. Multimedia Ads

As the name suggests, Bing’s multimedia ads put more emphasis on photos. It showcases large visual images of your brand or product in distinct mainline and sidebar positions. It can also be shown alongside your text ad.

6. Audience Ads

Unlike other types of Bing ads, Audience ads aren’t displayed in the search engine results pages (SERPs). Instead, they are placed within relevant articles where they integrate naturally into the content.

7. Expanded Text Ads

This is the most common form of ad you can see on Bing’s search results pages. It consists of a headline, description, and a link to your landing page.

Work With a Top-Rated Bing Search Marketing Agency

One of the most important factors in ensuring the success of your campaigns is the marketing agency you’re working with. As you know, not all advertising agencies are the same. So if you want to make the most out of your advertising money, choose a Bing search marketing agency with a proven track record like Correct Digital.

Here are some of the reasons why our clients continue to trust us with their Bing advertising campaigns:

Custom Advertising Strategy

We understand that every business has different needs. That’s why we don’t use a generic Bing advertising strategy for all our clients. We take into account various factors like your niche, your competitors, and your target audience to come up with truly effective marketing campaigns.

Data-Driven Decisions

All of our campaign strategies are data-driven. From choosing your target audience to picking the keywords to bid for, all of our advertising decisions are based on the latest available data.

Budget Optimization

At Correct Digital, we don’t just work within your budget. We make your budget work. With data-driven decisions, we can identify the best keywords and ad types that will optimize your budget without sacrificing conversion.

ROI-Focused Campaigns

We formulate Bing advertising campaigns with only one goal in mind: high ROI. From choosing the most effective keywords to writing convincing ad copies, we focus on creating ads that convert.

In-House Team of Experts

From graphics design to ad copies, every step of our client’s advertising campaigns is done in-house to ensure high-quality outputs.

Transparent Approach

We will never keep you in the dark. Our customer service hotlines are always open to cater to your queries. We also send out periodic reports to keep you in the loop on the status of your campaigns.

Microsoft’s most recent report shows that Bing has 719 million unique PC users as of this writing. And by the looks of things, it doesn’t seem like it’s going down anytime soon. So if you’re thinking about expanding your market reach, this is the best time to give Bing ads a try.

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Call Us: (833) 777-3444

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1451 West Cypress Creek Road, Suite 300
Ft. Lauderdale, FL 33309

Call Us: (833) 777-3444