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How Google Search Marketing Works

Also known as search engine marketing (SEM), Google search marketing refers to advertising management that utilizes Google’s search engine platform.

Google uses a pay-per-click (PPC) model to display ads on its platform. This means that you only pay once someone clicks on your ad. Google ads can be displayed in the search engine results pages (SERPs) or in the articles, blogs, videos, and websites that users browse.

But with millions of companies wanting to advertise on Google, the competition can be tough. Advertisers have to go through a bidding process so their ads will show up for a certain keyword. When a user enters that keyword or visits a page with those keywords, Google will rank the ads bidding for it and only shows the top-ranking ones. These ads are ranked based on the bid amount and their relevance to the searcher’s intent, among others.

This is where working with an experienced team can make a difference. Determining the right keyword to bid for is a crucial factor for Google ads. You must choose a high-volume, low competition keyword that is relevant to your products and services. Our team can help you do that and so much more.

Types of Google Ads

Search Ads

Almost all internet users are familiar with Google’s search ads. As the name suggests, these types of ads are displayed on Google’s search engine results pages. This is also one of the most effective ad formats since your ad is targeted at people who are already interested in your product.

Unlike social media ads, Google search ads only appear when the user enters a relevant query. This means that your ads will only be seen by people who are more likely to convert into paying customers.

Shopping Campaigns

Unlike search ads which only show texts, Google’s shopping ads show the product’s photo, price, and the name of the store. This is perfect if you’re a retailer. You can use this format to showcase both your online and local inventory, boost traffic to your site, and find better leads.

Display Ads

Certain websites have partnered with them to show ads on their pages. These are what we call “display ads” and they can appear in blogs, articles, and videos that your potential customers frequently visit. With over two million websites on the Google Display Network, your ads can reach over 90% of internet users worldwide.

Video Ads

Want to start a video campaign? Google’s video ads let you reach and engage with your audience through Youtube and other Google video partners. This is most effective if you’re launching a new product or want to show your customers how-to hacks and other ways to use your product. Google’s video campaigns also let you choose your ad format, goals, and subtypes to better tell your message and encourage your audience to act.

Local Services Ads

If you’re a local business that caters to audiences within a specific area, then this ad format is perfect for you. As the name suggests, Google’s local services ads make it easier for customers in your area to find your business. Plus, when you sign up for this type of ad, you become a Google-certified business which helps you build more trust for your business.

Discovery Ads

With a single campaign, Google’s discovery ads let you showcase visually rich ad formats to more than 3 billion users. Your ad will be shown across Google’s discovery networks (Youtube, Gmail, etc.).

Unlike search ads, discovery ads do not rely on user-generated queries. Instead, Google uses its algorithm to tailor content based on a user’s interest. This helps you reach more audiences and generate new leads that would not have been possible with search ads.

Our Google Ads Management Services

Competitor Analysis

Knowing what you’re up against is key to creating a successful Google Ads campaign. That’s why our brainstorming process always starts with an analysis of your competitors. We look at the ads they’re putting out and whether or not it’s working for them. This helps us get a better insight into what your customers want and make better ads that convert.

Advanced Keyword Research

Every advertiser worth their salt knows that no ad campaign would be successful without proper keyword research. That’s why our team of experts uses the most advanced tools and methods to find the best low volume, low-cost keywords for your campaign.

Custom Ad Campaigns

Our ad campaigns are tailored to your advertising needs, goals, and budget. We work with you to fully understand what your business is about, who are your target customers, your brand’s image, as well as your edge over your competitors. Using all these, we’ll help you create headlines, images, and videos that will best narrate the message you want to tell your audience.

Landing Page Optimization

Visually stunning ads with compelling call-to-actions (CTAs) won’t be enough to ensure conversion. We’ll also help you optimize your landing pages to make it easier for your customers to avail of your products and services.

Conversion Tracking

When we put out ads, we don’t only track how many people are clicking on them. We focus more on the conversion rate which is where the money is. By keeping constant tabs on your ad’s conversion, we can figure out early on whether it needs improvement or if we need to restart the campaign. This helps you avoid wasting money on ads that aren’t paying off in sales.

Retargeting

Not all site visitors will become paying customers. But they might be in the future. Maybe at the time they visited your site, they didn’t have the funds yet or they’re still weighing their options. This is why retargeting is very important when running Google ad campaigns. It helps you connect with people who have already visited your site or have engaged with your brand before. It also allows you to focus your advertising money on the people who you know are already interested in your business.

Stop wasting money on ads that don’t convert into actual sales. Let our team of experienced Google Ads specialists help you get more out of your advertising money with custom ad campaigns tailored to your needs and budget.