Instagram Advertising Grow your business with brand-centric, innovative, and visually stunning Instagram advertising campaigns.

How Instagram Advertising Works

Types of Instagram Ads

Since Instagram is a visual platform, your ad must have a visual media element. That doesn’t mean, however, that you’re only limited to videos and photos. Instagram has plenty of ad types to suit a wide variety of audiences and businesses. This includes:

• photo ads
• video ads
• carousel ads
• explore ads
• collection ads
• story ads

If you’re not familiar with Instagram ads, chances are you’ll just go for what you think is the best. But is it really? Will it give you the results you’re hoping for?

When you work with us, you won’t have to worry about these things. Our team of social media advertising experts will help you choose which type of ad will work best for each type of campaign.

Campaign Objectives

One of the best things about advertising on Instagram is it lets you choose your campaign objective. The system’s algorithm will then automatically optimize your campaign based on your objective.

Some of the objectives you can choose from are:

• brand awareness
• conversions
• app installs
• catalog sales
• traffic
• engagement
• reach
• lead generation
• video views

You can only choose one objective per campaign. So if you have more than one objective, you need to run multiple campaigns.

Audience Targeting

Like Facebook, Instagram also has a “Detailed Targeting Section” that lets you narrow down your target audience. You can choose them through parameters like sex, age, geolocation, interests, and occupation.

Unfortunately, many business owners don’t really know their target audience. This leads to costly campaigns that produce no real results.

If you’re not sure which type of audience to target, just give us a call. We’ll help you analyze your business and branding needs so you can avoid wasting money on ads that don’t convert.

Advertising Cost

As mentioned, Instagram ads run on a pay-per-click model. It also uses a bidding system in ad placements. That’s why the cost of advertising on Instagram depends on:

• bid price
• ad quality and relevance
• the audience you’re targeting
• the season of the year (the cost per click tends to go up during the holidays)

But just like its sister company, Instagram lets you set a specific budget for your campaign. You can choose whether to set the budget on a daily basis or for the entire duration of your campaign. Once your budget is exhausted, Instagram will stop running ads.

To make sure that you’re getting the most out of your advertising money, make sure that the ads you’re putting out resonate with your target audience. If you need help with this, don’t hesitate to reach out to us. We’re here to help you turn your advertising woes into cries of triumph.

Work With a Reputable Instagram Advertising Agency

One of the most crucial factors in Instagram advertising success is the people working on your campaigns. If you don’t want your advertising money to go down the drain, make sure to work only with a reputable Instagram advertising agency like Correct Digital.

We’ve been in this business for years thanks to the continued trust of our satisfied clients. When you work with us, our team of social media marketing experts can help you conquer Instagram through:

Customized Marketing Strategy

We understand that every business has its own needs. The campaigns that work for one business won’t necessarily work for another. That’s why we don’t use the same marketing strategy for all. Each of our client’s Instagram campaigns is specifically tailored to their exact needs.

Comprehensive Audience Targeting

Aside from your brand’s message, your target audience should be one of the focal points of your campaign. If you didn’t know your audience’s demographics yet, our social media marketing experts can help you figure that out. Using a variety of tools, we’ll help you identify their age, gender, location, as well as their interests.

Eye-Catching Brand-Centric Graphics

As you know, Instagram is a visual platform. And with hundreds of photos that appear on your audience’s feed every single day, it’s easy for your ad to get lost in all of it.

If you want your ad to convert, your visuals must stand out from the rest. This is where our team of experts can help. Let us help you create graphics and videos that are intriguing enough to stop your audience in their tracks while they’re absent-mindedly scrolling through their feeds, and interesting enough to warrant engagement.

Powerful Call-to-Action

A great Instagram ad has two basic components: stunning visuals and a powerful call to action (CT). That’s why aside from eye-catching images and videos, we’ll also help you craft powerful CTAs that will surely convince your audience to engage with your post.

Continuous Monitoring

Aside from putting out great ads, we’ll also continue to monitor your Instagram page to keep an eye out for any marketing opportunities. This also allows us to promptly respond to any issues or concerns that may arise.

Extensive Data Analysis

Our experts use the latest data-tracking tools to keep track of your campaign’s status. We then use this data to understand what we did right and what we could improve for your next campaign.