Quick Guide: Building a Facebook Pay-Per-Click Ad Campaign
Published March 20, 2023
PPC, or “Pay-Per-Click,” is a method of internet advertising in which a business pays an online platform only when an ad is clicked.
The popularity of PPC advertising has expanded fast in the digital marketing world since it enables people to develop highly-targeted ads and offer tangible analytics that assists marketers in understanding how consumers interact with content.
There is a large number of websites that provide PPC advertising, but at the moment, Google AdWords and pay-per-click on Facebook Ads are the two biggest companies in the market space.
How Pay Per Click on Facebook Works
Initially, you’ll need to choose an Objective, which will vary depending on your business’s aims and the part of the funnel you’re aiming to fulfill. Following are the several marketing objectives offered by Facebook:
- Awareness: brand awareness
- Consideration: engagement
- Decision: sales conversions
Secondly, you choose your Audience. Facebook enables advertisers to construct highly targeted advertisements to reach the appropriate market segment. You can design particular types of audiences by using the following:
- Basic information: age, gender, location, language, etc.
- Detailed information: social structure, interests, etc.
- Connections: organic traffic, those influenced by the organic traffic, etc.
The next step is deciding where to put your advertisements. Keep “automatic placements” enabled in the beginning to determine which is most successful. Lastly, select how much you would want to spend on your advertisement and how long you would like it to run.
How to Build a PPC Facebook Ad Campaign
Before you start, make sure to have a credit or checking account in order to set the billing for your pay-per-click ad. Next, have a list of your targeted areas’ zip codes. Lastly, prepare six images to be used for your ad.
Follow these steps to launch your first pay-per-click campaign on Facebook if you’ve never run a Facebook ad before.
1. Pick Where to Send the People Who Click Your Ads
Depending on your goals, Facebook advertisements allow you to route people who click your advertisement to a variety of locations. This will enhance the number of website traffic originating directly from the zip codes of your prospects.
2. Select the Images that You Like
Facebook will automatically retrieve some or all photos from the target URL (from Step 1). Click the “X,” located in the upper right corner of any image, that you do not want to use to remove it.
3. Fill In the “Text and Links” Section
When people click on your ad, they will go back to the URL you provided, but the ad itself will be on your Facebook Page, so choose your business page under “Connect Facebook Page.” Fill it with a headline and text description, which will be the message that appears in the sidebar view of your advertisement. Also, fill out “Show Advanced Options” to expand on your advertisement.
4. Choose Your Target Audience
To begin, type in the areas you wish to reach. Then, select the age range of the target audience for your advertisements. You are not required to set an upper limit, but you should try to advertise to people who can purchase.
5. Set Your Advertisement Campaign TIme-Frame
Click “Change Campaign” and then “Create New Campaign” to create a new campaign. This allows you to set campaign names to spot when your advertising dashboard starts filling up with several campaigns. In addition, you should also pick the best budget for your campaign, whether for a lifetime or a daily budget.
Lastly, set your “Bidding” option to “Optimize for clicks” and your “Pricing” option to “Automatically optimize your bid to get more clicks.”
Advantages of Facebook PPC Ad Campaign
The advertising technique that Facebook use is known as the pay-per-click strategy, which has grown to be one of the most popular forms of internet advertising. Pay-per-click on Facebook is important for the reasons that it is effective, affordable, and fast.
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About The Author
Krizzia Paolyn, is an SEO Specialist and author based in the Philippines. She holds a bachelor’s degree in Psychology. It has always been her passion to share her voice, and at the same time, to encourage others to share their voices as well. You can connect with her on LinkedIn.