What Is EDM Marketing And Why Do You Need It?
Published March 4, 2021
In 2021, over 4.03 billion people are using email. Experts expect that number to grow to 4.48 billion by 2024.
Last year alone, people sent and received over 300 billion emails every day worldwide. Almost everyone around the world owns and uses their emails.
If you’re using email marketing or if you aren’t, then EDM marketing is the next step to improve your marketing efforts. Here’s what we know.
What is EDM Marketing?
EDM marketing, also known as Electronic Direct Mail marketing, is a form of marketing that companies use to target potential customers. These companies then build loyalty with these customers through relationships and increase their overall sales.
It’s a marketing strategy that uses various media forms to help build a list of people and convert them to customers. It is the better version of email marketing, and it works for any business – eCommerce, service-based, or even non-profit.
What’s the difference between Email Marketing and EDM Marketing?
Although both use emails to create a list and build conversations, there are some key differences between email marketing and EDM marketing. Email marketing is sending emails in hopes that those emails will convert clients.
EDM marketing is more complex and uses email blasts. Businesses use email blasts, or e-blasts, to build an email database of target clients and send their offers via email. EDM marketing then follows up with retargeting ads to those that have seen those emails.
What are the benefits of EDM Marketing?
EDM marketing has plenty of benefits, but we’ll take hours talking about all of them. Here are three benefits that you can get from EDM marketing.
It Saves A Lot of Time and Money
EDM marketing is amazingly cost-effective. Once you build your list, you can email them at a relatively low cost. It’s much more time-saving than traditional marketing. You can send about fifty emails in the time it takes for you to get a conventional poster ad pile printed.
It Helps You Build a Lot of Relationships
Speaking directly to your customers is one of the best ways to build trust with your clients. Trusting a brand is now more important than anything else.
EDM marketing gives you the ability to work with a list of people who have permitted you to talk to them via email. You can take this advantage and build on it by cherishing these relationships.
It’s Easy to Customize and Personalize
EDM marketing is more effective because it’s easier to write emails that your subscribers will want to read. It allows you to personalize your emails by taking a “quality-over-quantity” approach.
It’s better to send an impactful email that will make your customer remember you than spam them with way too many emails. It will allow your business to connect with your clients on a more genuine level.
EDM takes the traditional gathering leads, builds relationships of email marketing, and pushes it a step further by leveraging the information you’ve collected and improving how you market to those leads.
EDM marketing also makes it easier to track and measure your success. You can check who opened your emails, what actions they took, and even where and when they opened them.
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About The Author
Judy Ponio is a professional writer and SEO specialist based in the Philippines. She works hard to cross check reputable sources to ensure her work uses accurate facts. She is the lead author for several prominent websites covering a variety of topics including law, health, nutrition, and more.