SPI Excursions PPC Case Study

SPI Excursions offers water sports experiences, including parasailing and jet ski rentals. To help drive more local visibility, bookings, and in-person traffic, we launched a local Google Ads campaign focused on reaching people actively searching for things to do, water sports, and excursion activities in the area.

By targeting high-intent local searches and optimizing the campaign around customer action, we helped SPI Excursions generate strong results at an efficient cost. The campaign produced 40.9K clicks, 6.5K conversions, a $2.16 cost per conversion, and $14.1K in total ad spend. Most importantly, the strategy helped drive foot traffic to their location for less than $5 per store visit, making Google Ads a highly effective channel for attracting ready-to-book customers.