Published November 3, 2022
A logo is crucial to your brand. It’s usually what grabs the attention of prospects and makes a strong impression. That’s why when crafting a brand logo, it must be unique and have its own identity.
However, when you look up a brand’s logo on the internet, you may notice that there’s usually more than one variety of the logo. And no, we’re not talking about the older versions of a specific brand’s logo.
We’re talking about the seemingly less-detailed variation of a logo called submark logos.
What is a Submark Logo?
A submark logo is basically a simpler version of the logo’s original design with fewer elements, like icons or texts. Take the CHANEL brand, for example. Currently, the main logo consists of the word CHANEL in all caps and at the top are two letter Cs in a back-to-back position which is its signature symbol.
However, there’s another variety, one that’s much simpler and doesn’t have any text at all.
Instead, it only has the signature symbol, which is the two back-to-back letter Cs, yet it clearly refers to the same brand. The original design is fine, so why go to the trouble of making a simpler design?
Well, to start with, it’s supposed to boost your brand. But why? you may ask. Read on to find out.
Submark Logo in Product Packaging
Many businesses nowadays overlook the significance of product packaging to a brand’s image.
Customers will almost always prefer the brand with better packaging. Of course, it’s not going to be their main motivating factor to buy from your brand, but it’ll at least be what may catch their attention.
Take meal kit delivery companies, for example. Their products mainly consist of a box full of ingredients, and at first glance, you’d think all of these companies have roughly the same quality ingredients.
Be that as it may, customers still prefer one brand over the other. That’s mostly because certain brands have better product packaging than most. It turns out that though the product inside the packaging is indeed the main attraction, many customers often consider the packaging as an extension of the product.
That being said, improving the aesthetics of your packaging can go a long way in setting your brand apart from others. The logo, in particular, is an excellent addition as it adds a personal touch to your packaging.
Alas, if your logo consists of numerous elements, like a bunch of text and images, it may not look well on a small sticker as it might be hard to read or make out. In these cases, a submark logo is more suitable.
Submark Logo in Print Marketing
Print marketing is a form of marketing that makes use of printed media, like newspapers, magazines, brochures, and business cards. Print marketing is when you include an ad of your brand in these places.
As you might imagine, your ads will often turn out to be a little too small. Business cards, in particular, are already small as they are, so you wouldn’t want to take up a lot of space for your logo alone.
This is yet another practical use of a submark logo in boosting your brand.
Submark Logo in Social Media Marketing
Social media marketing involves the use of social media platforms like Twitter to interact with customers as a brand. You do these by publishing posts that provide value to prospects or customers on the site.
When doing so, it’s a common practice to slap your brand logo in there to add a personal touch and boost the brand image. Unfortunately, social media posts tend to have a size limit. And any content marketer would know the importance of not taking too much space on a post image. That’s why a whole logo is often not suitable for social media posts. For this strategy, it’s best to use a submark logo instead.
In addition to its practical use in social media posts, a submark logo also works perfectly as a profile picture on your business pages. It’s small, compact, and can help prospects identify your brand.
Submark Logo in Email Marketing
Another form of marketing that can make use of submark logos very well is email marketing. If you’ve ever done email marketing before, you might be aware that an email signature is crucial if you want to look professional. For your reference, an email signature is like a business card found at the bottom or top of a business email. For individuals, it consists of their image, contact details, and occupation.
However, for brands, it’ll almost always consist of their logo, the name of the company, and a few other details. Email signatures are relatively small, so a submark logo would fit here more perfectly.
Summing It Up
If there’s anything you’ve learned here, it’s that a submark logo is more than just another variation of your logo you use just for the sake of it. It has a strategic value according to its placement and is particularly useful in specific digital marketing channels like printed media, social media platforms, and emails.
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About The Author
Lenard Arceo is an experienced writer who enjoys learning to code in his spare time. He has spent most of his teenage years blogging about a vast array of topics and has helped many websites grow over the years.