Lobo Del Mar Cafe PPC Case Study

Lobo Del Mar Cafe wanted to increase local visibility and drive more in-person visits to the restaurant through Google Ads. We launched a local campaign strategy focused on reaching nearby customers actively searching for places to eat, while optimizing for foot traffic and conversion efficiency.

The campaign delivered outstanding results, generating 13.5K conversions at just $0.92 cost per conversion, with an average CPC of $0.28 and $12.5K in total ad spend. Most importantly, the campaign helped drive restaurant store visits for under $2 each, making Google Ads a highly efficient channel for generating real-world traffic and local awareness.