On Draft Mobile Bar PPC Case Study

On Draft Mobile Bars provides mobile bar services for events, parties, weddings, and private gatherings. To help them generate more qualified inquiries, we launched a Google Ads campaign focused on reaching people actively searching for mobile bar rentals and event beverage services.

By targeting high-intent search terms and optimizing the campaign around lead generation, we helped On Draft Mobile Bars drive measurable results with a controlled ad budget. The campaign generated 310 clicks, 35 conversions, a $30.78 cost per conversion, and only $1.08K in total ad spend, showing that Google Ads can be an effective channel for generating event-service leads at a reasonable cost.