The Importance Of Social Media Design
Published March 4, 2021
Social media is continually growing, making it nearly impossible not to have daily interactions with apps like Twitter, Instagram, or Facebook. These days, people take to social media for various reasons, whether for personal use or promoting an ad campaign. One of the main reasons social media has become an essential part of society today is that it makes many things easier for us, like communicating, making announcements, doing research, etc.
Part of what makes social media effective in these aspects is the design and layout. Some websites can get too complicated, which makes it hard for consumers to process. Customer experience is vital in knowing how well your website is in terms of viewers and users. A small detail in social media design and layout that makes a website not too complicated and pleasing to look at makes a huge difference. How exactly can graphic design affect a social media platform?
Social Media Audience
Digital natives are born in a generation wherein advanced technology already plays a significant role in society and even contributes to keeping it running. People born in this era of innovative technology grow up being surrounded by the internet and different social media platforms.
With all the improvements being made to the social media world today, the internet also becomes a competition platform. To stand out from the numerous platforms continually increasing, creators develop different designs and tactics to capture consumers’ attention. A platform or a website can catch internet users’ attention through creative planning, so graphic design is crucial in promoting a particular field.
Significance of a Good Graphic Design
1. Garners Attention
First impressions are everything when it comes to the world of social media. Several people on the internet are visual learners. Having a design that catches attention quickly will gain a lot of involvement in your page/website.
People would prefer to look at a more organized and visually presentable website rather than view content/texts situated on a plain white background. A graphics design that captures attention means people will remember it more, which can gather positive feedback and visitors for your page, website, or whatever platform you are using.
2. Affects Sales
Business owners and companies usually create a marketing strategy that involves an excellent visual presentation to attract customers. Much like the theme of a poster or the quality of a commercial ad, the design of a website/page can affect how well the target audience responds to what you are showing them.
Good visuals are significant in attracting customers as people tend to be more interested in things they see as visually pleasing. A good color scheme or the right font is one of the crucial details that need to be thought of properly to make a design effective. The more favorable the design is to the person, the more likely they are to interact with the site more. Some may even share the page they like to their social media accounts which further promotes it.
What to Avoid in Designing
1. Too Large Sizes
While it is ideal that bigger is better, most images that are too big will require a longer time to load. The purpose of a logo or a design is to stand out and make people easily remember them. But when the design takes too long to process, people who visit the page or website can get impatient and end up exiting the page.
Settling for a simple design that is not too large yet not too small is perfect. A simple design is not too much to overwhelm customers; however not too small that it is difficult to understand.
2. Loud Colors
A design that uses loud colors such as neon green or blood red for most of the page can be an eyesore. It is smart to have a theme for a website but keep in mind to not stick to just one color as it can be too much for the viewers.
A simple mix of colors that complement each other is perfect as it does not cause too much strain on the eyes, and it is not too bland that it will make the viewers lose interest.
3. Unnecessary Fonts and Pictures
A good design may have pictures and illustrations. Choosing the right font also needs to be thought of carefully. Just because many fonts go well with the website’s theme does not mean that you should use all of them at once. Having too many varieties of fonts on a single page/website can be a headache.
Focus on keeping things simple and stick to one to three font styles. Creating a design also means thinking carefully about illustrations. Too many elements will make a design messy and hard to understand, making for an ineffective design.
Social media design is a subject that is usually thought of lightly, as not all people see the significance of graphic designs. Not everyone can appreciate a website’s design as they believe it has nothing to do with their engagement.
People should know that graphic design is essential and plays a significant role in a website’s potency. Others may think a simple color scheme was just made up randomly, but it results from hard work and careful consideration. Designing a website/page requires intricate work as it affects the increase of visitors and positive feedback.
(Related: 5 Ways To Attract Social Media Followers)
Hire The Digital Marketing Experts
We take online businesses and turn them into online empires by employing smart digital marketing strategies. Our team of experts are trained in a myriad of marketing skill including SEO to help you rank higher in search results, and ad management to ensure your message gets seen by the people you want. Need a business website that attracts business? We also specialize in website design and online sales optimization to help your business grow like never before.
About The Author
Krizzia Paolyn, is an SEO Specialist and author based in the Philippines. She holds a bachelor’s degree in Psychology. It has always been her passion to share her voice, and at the same time, to encourage others to share their voices as well. You can connect with her on LinkedIn.