Digital Marketing 101: A Quick Guide for Beginners
Published February 27, 2023
Today, billions of people access information and useful material via the internet. However, your business might miss the opportunities that come with digital marketing if you don’t make it a part of your marketing strategy.
Digital marketing is the promotion of goods and services using digital platforms like social media, mobile apps, SEO, and email. Moreover, it can be done online and offline; both types are essential for a well-rounded marketing—digital— plan.
If you want to learn more about digital marketing, this guide will show you what you need to know to get started.
Different Methods of Digital Marketing
Online marketing is any attempt to promote your business that uses the Internet to reach the customer. It refers to anything you conduct online to attract people’s attention and convince them to make a purchase.
The two primary foundations of digital marketing are online and offline marketing. But, the focus of this article will be online marketing. Since to be relevant and able to compete in your business, you’ll need to adopt at least a few components of digital marketing.
Here is a simple list of the different ways digital marketing can be done:
Emails continue to play a significant role in most businesses’ digital marketing strategies. Since it provides a good return on investment. Emails are commonly used to promote events, information, sales/discounts, etc. In a typical email marketing campaign, you could send the following types of emails:
- Subscription newsletters
- Promotion of products and services
- Welcome emails
- Follow-up emails
- Educational emails
With affiliate marketing, you promote another business’s goods and services through your website or other online platforms in exchange for a commission. You can typically post affiliate links to your social media accounts.
Search Engine Optimization (SEO)
SEO is the sum of your efforts to improve your website’s ranking in the result pages of search engines. This boosts the amount of your website’s organic traffic you generate.
There are two kinds of SEO methods. One is on-page SEO, which includes everything that can be done on the website itself. On-page SEO includes:
- Meta descriptions
- Keyword research and application
- Internal linking
Then, there is off-page SEO, which includes everything that occurs outside of your website, which can boost your ranking on search engines. Off-page SEO includes:
- Domain authority
- Local listings
- Social media promotion
Pay-per-click Marketing (PPC)
PPC, also known as search engine marketing (SEM), is a form of digital marketing that allows you to generate website traffic by paying a publisher for each ad click.
Google Ads, where you may pay for the top spots on Google’s search engine results pages, is one of the most frequent types of PPC. The price is determined per click on your link/s.
Social Media Marketing (SMM)
SMM is the process of advertising your brand and content across social media platforms in order to boost brand awareness, website traffic, as well as lead generation.
There are several social media networks in which you can do SMM, such as Facebook, Instagram, Twitter, and other similar websites.
Content marketing is a digital marketing method that involves creating and promoting content to increase website traffic and generate brand awareness, lead generation, and sales conversions.
Whitepapers, blog posts, e-books, videos, and infographics are all types of content.
Digital Marketing Strategies
Before you can figure out who your audience is, how to reach them, and what materials you need to get your message across, you need to set a budget. After describing your budget, the following step is to identify your objectives and key performance indicators (KPIs) that you can use to track your progress.
Across the internet and the numerous platforms that brands can use to distribute digital advertisements, your target audience will probably come across more marketing efforts than ever before. Understanding your target and marketing directly toward them in a specific manner is the most effective method for differentiating your brand.
Even with the best digital marketing strategy, you must be flexible and ready to change course. Invest in effective marketing tools and monitor the movement of your audience. If the data indicates that your audience is going to new platforms, follow the trend; if it suggests they are avoiding trends, do the same.
Lastly, whether you’re an experienced marketing professional or just starting with digital marketing, you should work with a professional digital marketing agency to develop a strategy.
Hire The Digital Marketing Experts
We take online businesses and turn them into online empires by employing smart digital marketing strategies. Our team of experts are trained in a myriad of marketing skill including SEO to help you rank higher in search results, and ad management to ensure your message gets seen by the people you want. Need a business website that attracts business? We also specialize in website design and online sales optimization to help your business grow like never before.
About The Author
Krizzia Paolyn, is an SEO Specialist and author based in the Philippines. She holds a bachelor’s degree in Psychology. It has always been her passion to share her voice, and at the same time, to encourage others to share their voices as well. You can connect with her on LinkedIn.