When Should You Upload Videos to Youtube?
Youtube has grown to become the largest video sharing platform in the whole world. They boast a userbase of over 2 billion users worldwide, with daily viewership time exceeding a billion hours! Additionally, 94% of people in America aged 18-44 go on Youtube at least once a month.
With quite a large yet still growing userbase, it comes as no surprise that many businesses have taken their marketing efforts to Youtube. About eight in ten marketers believe Youtube to be a highly effective video marketing platform. It’s so effective that 62% of businesses turn to Youtube as the go-to platform for posting video content.
Video marketing has seen a significant rise in popularity in recent years, and it owes this rise to several factors. The first is that video, as a medium, is incredibly easy to digest and engaging. On average, videos are being shared twelve times more frequently than text because, let’s face it, watching something is much better than reading about it. The second factor is that anybody can do it. Youtube is a free platform, requiring only a quick sign-up for you to start posting content. Creating high-quality content could just set you up for success and make you stand out among your competitors.
But content isn’t all it’s about. Just like any promotional strategy, you want to maximize the reach and engagement of your videos. Knowing what to put out is just as important as knowing when to put it out. A quantitative study on Youtube views was done by Frederator, the world’s largest global animation network. Here, they studied more than 1,300 channels and 120 million monthly views and analyzed the Youtube views in relation to time.
When is the best time to upload to Youtube?
The uploading process on youtube isn’t instantaneous. Generally, Youtube may take a couple of hours to index your video, so the time you upload your video may not be the time it becomes available to everyone. It’s a rule of thumb to upload your videos hours in advance before your planned streaming time. Referring to the same study from Frederator, they indicated the best time ranges to post your videos for each day of the week (based on EST).
Monday: 2:00 pm – 4:00 pm
Tuesday: 2:00 pm – 4:00 pm
Wednesday: 2:00 pm – 4:00 pm
Thursday: 12:00 pm – 3:00 pm
Friday: 12:00 pm – 3:00 pm
Saturday: 9:00 am – 11:00 am
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About The Author
Terrence Tan Ting is an industrial engineer by profession but a full time writer by passion. He loves to write about a wide range of topics from many different industries thanks to his undying curiosity.