How To Become A Digital Marketing Analyst
Published March 4, 2021
Digital Marketing Analysts are taking the marketing world by storm. They’re the ones that are continually looking for ways to improve their companies through their online marketing.
These digital marketing analysts are responsible for analyzing business statistics, keeping track of online marketing trends, and developing new strategies to improve their online marketing efforts.
We’re breaking it down into two parts: what is digital marketing, and what is a digital marketing analyst?
What is Digital Marketing?
Digital marketing consists of all marketing efforts that use an electronic device or the internet. Businesses apply digital marketing to use search engines, social media, email, and many more to connect with prospective or current customers.
While traditional marketing might exist in print ads such as billboards or posters and physical marketing, digital marketing starts online and electronically. It allows businesses and brands to explore more possibilities to reach customers.
Learn a simple (and repeatable) 8-step process for planning and executing successful #SEO campaigns, in any industry: https://t.co/RITtU07tfm— Robbie Richards (@RobbieRichMktg) March 6, 2022
Who is a Digital Marketing Analyst?
A digital marketing analyst takes the data from digital marketing to educate brands and companies on using this data to generate leads.
Digital marketing analysts must have, above all else, the ability to communicate. They’ll need to be able to relay technical information or data quickly to non-technical team members.
They should also be strategic and analytical, always based on the statistics and data they have compiled. They must also work closely with contractors and watch product demos to assess which tools are the best fit for their brand or business.
What does a digital marketing analyst do?
Digital marketing analysts collect and analyze customer, marketing, and web behavioral data. They also test campaigns, analyze key metrics, and identify opportunities to increase campaign performance.
They have to develop and present their learnings from their analyses to make actionable insights and recommendations. All this while also monitoring and analyzing digital media and marketing trends.
How To Become a Digital Marketing Analyst
You can become a digital marketing analyst if you have a degree in marketing or related fields. Getting a degree is a fastest and most secure way to become a digital marketing analyst, as you will already have the basic knowledge of how marketing works.
However, if you didn’t take up a marketing degree in college, there are other ways you can learn how to become a digital marketing analyst.
Learn the Basics Through Online Digital Marketing Courses
There are plenty of digital marketing courses online that can help you on your way to becoming a digital marketing analyst. These online courses will give you the basic knowledge, practical skills, and a certificate upon completion.
There are plenty of online classes to choose from, but we recommend these courses.
1.Simplilearn’s Digital Marketing Specialist Program
If you’re looking for practical skills so you can work right after taking the course, then we recommend Simplilearn’s Digital Marketing Specialist Program. It offers a wide range of classes that train you to become industry-ready by giving you seven full-length, comprehensive courses covering all digital marketing areas.
2. Coursera’s Digital Marketing Specialization
Coursera offers seven courses with a hands-on capstone project that will earn you a digital marketing specialist certification. Each lesson takes 32-40 hours over four weeks to complete and covers analytics, SEO, social media, and more.
3. Shaw Academy’s Digital Marketing Certification Course
If you want to take it slow and learn at your own pace, we recommend Shaw Academy. They offer four modules with eight lessons each for over 16 weeks. You can take your time learning since you can review the studies over and over again. When you finish, Shaw Academy gives you a globally recognized certification.
Learn From Influencers and Marketing Experts
If you’ve already learned the basics and have the marketing skills needed, but you’re still looking to improve and learn more. We recommend learning from influencers and marketing experts online.
The marketing industry is continuously changing, with new experts creating new strategies and trends to push marketing boundaries. There’s a lot to learn by just reviewing videos and looking into the news.
Many influencers and experts choose from, but these are the five pros that we recommend. Neil Patel, Ryan Deiss, Ann Handley, Rand Fishkin, and Larry Kim. Each of these people has its specialties, from SEO, Content Marketing, and Platform Strategies.
(Related: What Is EDM Marketing And Why Do You Need It?)
Hire The Digital Marketing Experts
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About The Author
Judy Ponio is a professional writer and SEO specialist based in the Philippines. She works hard to cross check reputable sources to ensure her work uses accurate facts. She is the lead author for several prominent websites covering a variety of topics including law, health, nutrition, and more.