Digital Marketing Analyst: Who They Are and How To Become One

A digital marketing analyst at work.

Published March 4, 2021

Digital Marketing Analysts are taking the marketing world by storm. They’re the ones that are continually looking for ways to improve their companies through their online marketing.

These digital marketing analysts are responsible for analyzing business statistics, keeping track of online marketing trends, and developing new strategies to improve their online marketing efforts.

We’re breaking it down into two parts: what is digital marketing, and what is a digital marketing analyst?

What is Digital Marketing?

Digital marketing consists of all marketing efforts that use an electronic device or the internet. Businesses apply digital marketing to use search engines, social media, email, and many more to connect with prospective or current customers. 

While traditional marketing might exist in print ads such as billboards or posters and physical marketing, digital marketing starts online and electronically. It allows businesses and brands to explore more possibilities to reach customers.

The typical workdesk of a digital marketing analyst.

Who is a Digital Marketing Analyst?

A digital marketing analyst takes the data from digital marketing to educate brands and companies on using this data to generate leads. 

Digital marketing analysts must have, above all else, the ability to communicate. They’ll need to be able to relay technical information or data quickly to non-technical team members.

They should also be strategic and analytical, always based on the statistics and data they have compiled. They must also work closely with contractors and watch product demos to assess which tools are the best fit for their brand or business.

What does a digital marketing analyst do?

Digital marketing analysts collect and analyze customer, marketing, and web behavioral data. They also test campaigns, analyze key metrics, and identify opportunities to increase campaign performance.

They have to develop and present their learnings from their analyses to make actionable insights and recommendations. All this while also monitoring and analyzing digital media and marketing trends.

How To Become a Digital Marketing Analyst

You can become a digital marketing analyst if you have a degree in marketing or related fields. Getting a degree is a fastest and most secure way to become a digital marketing analyst, as you will already have the basic knowledge of how marketing works.

However, if you didn’t take up a marketing degree in college, there are other ways you can learn how to become a digital marketing analyst.

Learn the Basics Through Online Digital Marketing Courses

There are plenty of digital marketing courses online that can help you on your way to becoming a digital marketing analyst. These online courses will give you the basic knowledge, practical skills, and a certificate upon completion.

There are plenty of online classes to choose from, but we recommend these courses.

1.Simplilearn’s Digital Marketing Specialist Program

If you’re looking for practical skills so you can work right after taking the course, then we recommend Simplilearn’s Digital Marketing Specialist Program. It offers a wide range of classes that train you to become industry-ready by giving you seven full-length, comprehensive courses covering all digital marketing areas.

2. Coursera’s Digital Marketing Specialization

Coursera offers seven courses with a hands-on capstone project that will earn you a digital marketing specialist certification. Each lesson takes 32-40 hours over four weeks to complete and covers analytics, SEO, social media, and more.

3. Shaw Academy’s Digital Marketing Certification Course

If you want to take it slow and learn at your own pace, we recommend Shaw Academy. They offer four modules with eight lessons each for over 16 weeks. You can take your time learning since you can review the studies over and over again. When you finish, Shaw Academy gives you a globally recognized certification.

Learn From Influencers and Marketing Experts

If you’ve already learned the basics and have the marketing skills needed, but you’re still looking to improve and learn more. We recommend learning from influencers and marketing experts online.

The marketing industry is continuously changing, with new experts creating new strategies and trends to push marketing boundaries. There’s a lot to learn by just reviewing videos and looking into the news.

Many influencers and experts choose from, but these are the five pros that we recommend. Neil Patel, Ryan Deiss, Ann Handley, Rand Fishkin, and Larry Kim. Each of these people has its specialties, from SEO, Content Marketing, and Platform Strategies.

Hire The Digital Marketing Experts

Here at Correct Digital we take online businesses and turn them into online empires through smart online marketing strategies and procedures. Our team of digital marketing experts are trained in SEO to help you rank higher in search results and ad management to ensure your message gets seen by the people you want. Need a new website? We also specialize in website design and online sales optimization to help your business grow like never before.

Dan Walter Reyes is an author for Correct Digital.

About The Author

Dan Walter Reyes is a professional writer for a number of renowned websites. His passion for educating led him to study topics related to many industries in depth through sleepless nights and endless articles. He hopes to share his knowledge with the world.