How to Use Hashtags on TikTok: Tips for Social Media Success
Published December 10, 2024
TikTok is more than just dances and lip-syncs. It’s a global hub where creators, brands, and businesses connect with billions of viewers. At the heart of TikTok’s discoverability is a powerful tool: hashtags. Knowing how to use hashtags on TikTok effectively can mean distinguishing between a viral sensation and a missed opportunity. Ready to dive into the world of TikTok hashtags and make your content soar? Let’s get started.
What Are TikTok Hashtags?
Hashtags on TikTok work like signposts. They help categorize your videos, making it easy for viewers to find content they’re interested in. For example, adding #DIYCrafts to your TikTok video makes it appear when someone searches for that hashtag.
Think of hashtags as connectors. They bring together creators and audiences with shared interests. Using them, you join larger conversations or even start your own. Popular tags like #BookTok have become subcultures, creating tight-knit communities around specific topics.
But hashtags aren’t just for fun; they’re critical to how to use hashtags on TikTok to go viral. Using the right ones can increase your content’s visibility, engagement, and reach.
Why Are TikTok Hashtags Important for Growth?
1. Increase Visibility
Hashtags make your content searchable. Whether a trending hashtag or a niche one, using the right mix increases your chances of being discovered by people outside your follower base.
2. Boost Engagement
More visibility often leads to better engagement. A well-targeted hashtag draws in genuinely interested viewers, making them more likely to like, comment, and share your video.
3. Build Community
Branded hashtags like #EyesLipsFace by e.l.f. Cosmetics have helped brands build loyal fan bases. Encourage your audience to use your hashtags, creating a snowball effect of user-generated content.
Understanding the Goals of a TikTok Hashtag Strategy
To Increase Visibility
The more people see your videos, the better your chances of going viral. Trending hashtags like #FYP or #Viral are broad but effective for reaching a larger audience.
To Identify Competition
Searching for hashtags in your niche helps you find competitors and analyze their content strategies. Tools like TikTok’s Creative Center can help uncover trends and insights.
To Increase Engagement
Use hashtags that directly relate to your content. For example, a fitness video with #WorkoutMotivation is more likely to reach users ready to engage.
To Encourage Community Building
Create branded hashtags to foster user-generated content. Challenges like #IceBucketChallenge exploded in popularity by encouraging mass participation.
How to Use Hashtags on TikTok
1. Define Your Goals
Are you trying to gain followers, promote a product, or go viral? Define what success looks like before crafting your hashtag strategy.
2. Research Relevant Hashtags
TikTok’s search feature and tools like the Creative Center can uncover trending hashtags in your niche. Look for broad tags like #Fun and niche-specific ones like #TravelVlog.
3. Mix Popular and Niche Hashtags
Combine high-traffic hashtags with niche ones. Popular hashtags bring visibility, while niche hashtags connect with a highly engaged audience.
4. Use the Right Number of Hashtags
How many hashtags to use on TikTok? Stick to 4–6 relevant ones per video. This balance ensures your caption looks clean while maximizing reach.
5. Test and Adjust
Only some hashtags will work. Analyze which tags perform well and refine your strategy. TikTok’s analytics tool can provide valuable insights.
Best Practices for Hashtags
Keep It Simple
Overloading captions with hashtags looks messy and reduces effectiveness. Use hashtags strategically and naturally within your content’s description.
Stay Updated on Trends
TikTok trends move fast. Regularly check the Discover page or the Creative Center to find what’s popular.
Develop Your Hashtag
A custom hashtag, like #CorrectDigitalTips, can amplify your brand. Use it consistently in your posts to build recognition.
Key Metrics to Track Hashtag Performance
Engagement Rate
Monitor the number of likes, comments, and shares your posts receive. High engagement means your hashtags are resonating.
Reach
Track how far your content travels. This metric shows how many unique viewers your video has reached.
Follower Growth
Analyze how your hashtag use impacts your follower count. If your growth stalls, switch up your tags.
Top TikTok Hashtags for 2024
Whether in beauty, fitness, or business, trending hashtags keep your content fresh. Here are some examples:
- For Fashion: #OOTD, #StyleGuide
- For Fitness: #FitFam, #WorkoutMotivation
- For Food: #Foodie, #Yummy
- For Business: #B2BMarketing, #EntrepreneurLife
Keep your tags relevant and updated with tools like Buffer’s hashtag generator.
How Correct Digital Can Help
Navigating TikTok’s fast-paced environment can be overwhelming. That’s where Correct Digital steps in. As a full-service online marketing agency, we help businesses grow by managing their online presence. We’ve covered you from social media posting and website design to lead generation on platforms like TikTok and LinkedIn.
Want to create branded hashtags or boost your TikTok strategy? Visit Correct Digital and let us handle the details while you focus on what you do best.
FAQs
How many hashtags should I use on TikTok?
Use 4–6 hashtags to keep your captions clean and effective.
How do I know what hashtags to use on TikTok?
Research trending tags using tools like TikTok’s Creative Center or check competitor content for inspiration.
Can I create my own TikTok hashtag?
Yes, branded hashtags are a great way to build community and increase recognition.
Do hashtags guarantee virality on TikTok?
No, but they improve visibility and engagement, which are critical for going viral.
Are popular hashtags better than niche ones?
A mix of both works best. Popular tags increase reach, while niche ones target specific audiences.
Final Thoughts
Mastering hashtag use on TikTok isn’t rocket science but requires strategy. You can grow your audience and elevate your brand by combining relevant tags, tracking performance, and staying updated on trends.
Working with experts like Correct Digital can streamline the process for businesses. From lead generation to social media strategy, their team ensures your content shines. Start your TikTok success journey with Correct Digital today.
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About The Author
Hi, I’m Corinne Grace! As an experienced writer holding a bachelor’s degree from Riverside College, I excel in creating articles supported by thorough research. Specializing in a wide range of topics like marketing and law, I craft engaging stories that connect with my readers. I continuously work to refine my skills to adapt to the ever-changing digital world.
