Find Top Searches on YouTube: A Complete Guide for Marketers
Published November 3, 2022
Though it was initially designed as a video-streaming platform and not a marketing tool, YouTube has a lot of potential for marketing and advertising. After all, it has over 1.7 billion unique monthly users.
No matter your target audience, there’s a good chance the majority of them use YouTube. Moreover, ads made through the platform are estimated to reach 2.56 billion people inside or outside the platform.
Put simply, if you’re going to use a multi-channel marketing strategy, you wouldn’t want to leave YouTube out of it. But before you can use it for marketing effectively, you need to know a few tricks that marketers often use on the platform, like, for example, finding top searches. Thankfully, it’s relatively easy as long as you have a guide, hence this article. Let’s start with the simplest method to find top searches on YouTube.
Method #1: Look for “Top YouTube Searches 20xx” Sites
The internet has all kinds of sites. Hence, it doesn’t come as a surprise to find out that there are sites whose sole purpose is to give you a list of top searches on YouTube. They usually provide a list of 100 items for top searches worldwide or in specific countries, like the United States. They arrange the top searches on YouTube by order of popularity and include the number of searches. These sites regularly update their list, though some can have sloppy management and may forget to update once in a while.
To find these sites, simply look up “Top YouTube Searches” on search engines like Google or Bing. Make sure you type in the current year, so you know it’s up-to-date. Otherwise, you may get the wrong info.
A neat trick would be to look at the date when the blog was last updated. If it’s currently September, and the blog shows Last updated in January 2022 or Published in January 2022, don’t use that list.
Method #2: Use Google Trends
The second method involves using Google Trends—a platform that analyzes the top search queries of Google across different regions, timeframes, and categories. Though it focuses on Google searches like Image Search, Web Search, and News Search, it also analyzes the top searches on YouTube.
It works just like a keyword research tool. You enter a keyword, like coffee, for example, and you get a graph that shows information about search queries on the selected search engine containing the word.
Unlike “Top Searches on YouTube” sites, Google Trends doesn’t show you the search volume, a.k.a. the number of searches of a specific keyword. Instead, it shows interest over time, which essentially tells you how well the keyword performs compared to other keywords. It can range from 0 to 100, with 0 being an indicator that there’s not enough info about the keyword and 100 being the top keyword at the time.
If you want to find the most searched topic on YouTube at a specified time, here’s what you need to do:
- Go to the Google Trends site.
- There will be a search bar at the center of the site. Type anything here and press Enter.
- The browser will take you to the analysis results. There, you can see several configurations, such as the Location, Time Frame, Category, and Search Type. You can set it up the way you want, but for the Search Type, make sure you set it to YouTube Search.
- The search bar will be at the top. Erase what you typed earlier, so it’s blank, then press Enter.
- The site will show you two results: (1) Search topics and (2) Search queries. Under Search queries, there will be two sorting options: (1) Rising and (2) Top. Set it to Top.
With this, you should be able to figure out the current top searches on YouTube. For example, using this method, we found that at the time of this writing, the most searched topic on YouTube was song.
Method #3: Get a YouTube Keyword Research Tool
Perhaps the most effective method to find the top searches on YouTube is by using a keyword research tool. These tools are designed to show you a comprehensive breakdown of information about a particular keyword. These may include the Search Volume (number of searches), Clicks, and even Traffic Potential.
The information it provides will vary according to the tool. You can find free YouTube keyword research tools, but those are often quite lacking in terms of features. The really good ones require a subscription.
The Bottom Line
Finding the top searches on YouTube is just one step of YouTube marketing and a relatively easy step at that. There are many other steps you must take to really get the most out of the platform, and oftentimes, it gets harder the further you go. Nevertheless, you’ll find that it’s one of the most beneficial endeavors in digital marketing, especially considering how it’s the second most-visited site in the world.
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About The Author
Lenard Arceo is an experienced writer who enjoys learning to code in his spare time. He has spent most of his teenage years blogging about a vast array of topics and has helped many websites grow over the years.