How to Claim a Website on Pinterest: A Step by Step Guide
Anyone who wants to increase their web traffic via Pinterest must follow all the latest marketing trends. Besides that, they should also claim their website on Pinterest as doing so is essential for establishing an effective Pinterest strategy that shall bring about growth in your endeavors.
So how to claim a website on Pinterest?
For newbies to Pinterest, claiming a website may seem a bit technical. However, in reality, it is something that is super simple. As a matter of fact, anyone can do it in five minutes or less. In this definitive guide, we’ll show you how to get the job done step-by-step.
What Does Claiming Your Website On Pinterest Entail?
It’s highly advisable to claim your website on Pinterest. With that said, what does claiming your website on Pinterest actually mean?
To put it simply, claiming your website on Pinterest simply is a way to inform that platform that you’re the owner of your site.
As such, the platform will mark you as the author for all the pins that are saved to your website’s domain name or URL.
Why It’s Important To Claim Your Website On Pinterest?
The importance of claiming your website on Pinterest cannot be understated. If you don’t do it, your entire Pinterest strategy shall fall apart since nobody will be driven to your website.
How come? Because Pinterest will not boldly display your site’s URL on the top of your profile.
Furthermore, claiming your website shall grant you full access to Pinterest Analytics – a tool that helps you easily track your performance on the platform. If you ask me, this tool is essential to the growth of anyone who wants to give relevancy to their website/blog, mainly using Pinterest.
Last but not least, it’ll finally be possible to enable rich pins on your account. For those unaware, rich pins grant you the opportunity to share even more information through your pins. On top of that, they also let you add a call to action button to your pins to increase traffic to your website.
What’s Needed To Claim Your Website On Pinterest?
Here are the prerequisites that you need to claim your website on Pinterest:
Website Or Blog
For starters, you need to have a website or blog. Nowadays, there are tons of tools that you can use to do this. One of the most popular options is WordPress. However, many people prefer to make use of Squarespace and Weebly, which are both less technical and beginner-friendly.
Yoast SEO Extension
If you choose to use WordPress, you’ll need to install the Yoast SEO plugin.
With this tool, you can improve your site’s rankings, streamline your online marketing strategy, and optimize your website’s content and keywords. In addition, you may also utilize the tool to make claiming a website on Pinterest easier than it would typically be.
A Pinterest Business Account
The last thing you’ll need is a Pinterest business account. With it, you gain access to tools such as Pinterest Analytics, which is a useful tool for further increasing your website’s traffic. Now for those wondering, setting up a business account on Pinterest is 100% free.
You may create a Pinterest business account from scratch. Alternatively, you’ve got the option to convert your existing regular account on the platform into a business account.
Claiming Your Website On Pinterest: A Step-By-Step Tutorial
Below is an in-depth walkthrough on how to claim your website on Pinterest:
Step 1: Open Your Settings
Open your Pinterest business account and then head over to the settings menu. You can find this at the top right corner of your screen.
That said, if you’ve got several Pinterest accounts, make sure that you’re logged into the correct one. After all, you wouldn’t want to claim your website using the wrong account.
Step 2: Head To The “Claim Settings” Section
Upon opening the settings menu, pan over to the “Claim Settings” portion. Now, because you’re claiming your website, you should find the “Websites” section and click on the right button.
Step 3: Choose Your Method Of Claiming
After clicking the button, a popup where you can choose your method of claiming should appear on your screen. Pinterest lets you claim your website in three ways:
- Upload HTML File
- Add HTML Tag
- Add TXT Record
Don’t worry; this process might seem technical, but it’s pretty easy.
Simply copy the HTML tag from the left-hand side claiming method. With that said, pan over to the text field and click it to copy the meta tag. After that, hit the “Continue” on the bottom right.
Step 4: Paste Your Meta Tag To Yoast SEO
Upon copying your meta tag, open up a new tab on your browser. From there, go to WordPress’ dashboard. Remember, you need to have the Yoast SEO plugin already installed.
Head to “Yoast SEO” then to “Social” and finally to “Pinterest”. Once you’ve done that, paste your HTML tag into the Pinterest confirmation field, then save all changes.
Step 5: Verify Your Claimed Website
The last thing to do is go back to your Pinterest tab. You should see a popup with a verification field where you paste your website’s domain name or URL.
Following that, Pinterest should determine whether or not your HTML meta tag is working.
If everything checks out on Pinterest’s end during the verification process, you shall get an email from the platform stating that you’re fully verified. To state the obvious, that means that you have successfully claimed your website on Pinterest.
Putting It All Together
How to claim a website on Pinterest? Follow all the steps above, and you’ll be done within five minutes or less. As stated, the process is so easy that anyone can do it without issues.
Remember that claiming your website/blog on Pinterest is essential to creating a strategy that’s effective on the platform.
However, with that being said, other factors come into play when it comes to achieving success on Pinterest. Thus, it’s best to study how to implement the most effective Pinterest strategies to succeed and drive traffic to your website.
(Related: How to Make Money with Pinterest Affiliate Marketing)
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About The Author
Christian Cruz is an experienced blogger based in the Philippines. He has a deep passion for writing and sharing information others would find useful online and is committed to a fact based internet.