The Best Time To Post on Social Media – Based on Statistics

Published September 23, 2023

Nearly all of us wonder what is the best time to post on social media. Social media is critical especially if you are an entrepreneur, content creator, or a personality looking to be successful. Leveraging social media offers all types of individuals an advantage that can open massive opportunities. 

With more than 5 billion social media users worldwide and across several platforms, you should never overlook it. It has a massive impact on businesses across various teams. It can boost customer experience, sales, product development, content, and marketing. It’s time to level up your social media game. And the best time starts now. 

Keep on reading as we discuss all the latest data, findings, and trends in social media this 2023. We’ll unravel all the factual information backed up by numerous research that rules the best time to post on social media. Our guide will aid you in making your own mark in the digital world. Let’s head to the discussion. 

Best Time To Post on Social Media Overall

Best days to post on social media: Tuesdays and Wednesdays 

Worst days to post on social media: Sundays 

Each social platform has its advantages. It will rely on your goals, content type and audience. If you’re noticing your engagement isn’t where you want it to be, you should revisit your social media KPIs. Having awareness on which days you get the most engagement is critical to help you reach your goals. 

The Best Time To Post on Facebook

Best days to post on Facebook: Mondays through Thursdays 

Worst days to post on Facebook: Sundays 

Facebook remains the most used platform by marketers globally at 90%. It doesn’t seem to change anytime soon. Optimal send times for Facebook are Mondays through Thursdays. It starts at 8 a.m. until early afternoon, generally 1 p.m. The only “off” hours for posting in this platform are very early hours on Fridays through Mondays. It is usually midnight until 4 a.m. 

With a solid Facebook marketing strategy, businesses can excel. They can target the right audiences at the right time with their content. Remember, engagement also has to do with how often you post. More importantly, what you post. Posting the right content on the right platform makes a massive difference. 

The Best Time To Post on Instagram

Best days to post on Instagram: Tuesdays and Wednesdays 

Worst days to post on Instagram: Sundays 

Instagram is the second most used platform by marketers worldwide. It comes in second with 79%. Like Facebook, the “off” hours are the early mornings to every day of the week. It goes from midnight until 4 a.m. 

Instagram has nearly 2 billion monthly active users. It has become a platform for sharing images, videos, reels, and live streams. It is also an avenue to collaborate and partner with other brands. It also renders a stream of revenue through its e-commerce capabilities. 

The platform’s algorithm is unpredictable. To be successful, you have to strike a balance. A balance between consistently posting high-quality content to engage and entertain your audience. You really have to put in the effort for Instagram marketing.  

The Best Time To Post on Twitter

Best days to post on Twitter: Tuesdays through Thursdays 

Worst days to post on Twitter: Sundays

Twitter has consistently held the title for the platform for up-to-date conversations and breaking news. Brands looking to participate in trending topics need to be timely. Still, they also need to be conscious of their brand values in the process. 

Many businesses use Twitter as part of their customer service strategy. With it, businesses should continue to build trust between their customers. They must proactively better customer experience through social listening. 

The Best Time To Post on LinkedIn

Best days to post on LinkedIn Company Pages: Tuesdays through Thursdays 

Worst days to post on LinkedIn Company Pages: Weekends 

LinkedIn is a professional-focused social platform. Its engagement times are consistent with general business hours. High engagement hours are more concentrated midday. It doesn’t exceed too far out past the workday hours. Also, you’re less likely to see engagement of your Linkedin content on the weekend. The engagement decreases significantly when it comes. 

 LinkedIn is a business and employment focus social media. However, it’s more than a job board and networking site. This platform provides an avenue for storytelling and advocacy.  It benefits both employees and employers. Contributors of all levels can share their subject-matter expertise. They can create conversations that challenge the norm of business. Furthermore, the platform uplifts professional voices around the world. 

LinkedIn is critical for a wide range of business opportunities. Businesses here are finding new ways to generate leads and find co-marketing partners. It can also highlight company culture and attract talent. 

The Best Time To Post on TikTok

Best days to post on TikTok: Tuesdays and Wednesdays 

Worst days to post on TikTok: Sundays

TikTok is the youngest social media platform. Still, it has grown significantly and made waves in half as many years as the other platforms. The app has more than 1 billion active global users. These users spend nearly 20 hours on the app every month. 

Afternoons are when the highest engagements are on TikTok. It is due to the users looking to fill their afternoon entertainment boost. 

The Best Time To Post on Pinterest

Best days to post on Pinterest: Wednesdays through Fridays 

Worst days to post on Pinterest: Sundays and Mondays 

Pinterest is a visual search engine. Users can research and discover products, trends, designs, and more. While not all businesses may be on the platform, those who use it know its benefits. 

4 Tips for Finding Your Own Best Times To Post on Social Media

1. Look at when your audience is most active online 

Many social media algorithms focus on recency. It is because people care about what’s new, especially given how frequently people check their feeds these days. 

Posting when your followers are online is one of the easiest ways to work with both algorithms. You should estimate when your followers are likely to be browsing their feeds. This way, you optimize the chances that your content will reach and connect with them. 

Finding when your target audience is online is as simple as checking your analytics. 

2. Look at your top-performing posts from the past 

Look at your analytic tools and social media reports. Filter your most successful posts. The post that did the best base on: 

• Awareness (posts that have high impressions)
• Engagement (posts that earned impressive engagement rates)
• Sales/Traffic (posts that attracted a lot of clicks)

After this, take a peak at what time of day or week you posted the successful content. Try to rule what kind of patterns form. 

3. Check out the competition 

Check your competitor’s feed to know what they’re up to. Take a survey of their high-performing posts. You can also conduct a full social competitive analysis. Rule what patterns crop up. You can even reverse-engineer your competitors’ techniques. 

It’s critical to keep an ear to the ground in your industry. It can help you learn tactics worth emulating. In addition, you can spot some pitfalls to avoid. 

4. Test, optimize, and switch up your time posts 

Social media is constantly changing. The people who use it change too. For instance the big shift to remote work has sparked more frequent social media use. 

Habits have shifted from checking feeds during lunch to looking in between zoom meetings. If your audience is changing, you have to adapt too. If something you thought would perform well and it doesn’t, try again. Post it at a different time slot the following week. Seasonal changes, cultural shifts and user trends are constantly evolving. Keep experimenting. Consistency still is the best solution of all. 

Frequently Asked Questions About the Best Time To Post on Social Media