TikTok FYP: What Is It And How To Get On It
Published November 9, 2023
TikTok became a worldwide phenomenon, thanks to its humor and lip-syncing. Nowadays, many people use the video hosting platform. If you know how to use TikTok marketing, it can benefit your business in many ways.
On TikTok, any type of video may become viral, meaning that even unknown content creators can become famous overnight. TikTok has many one-hit wonders, making it difficult for businesses to grow. If you’re just starting with TikTok, you have probably seen the “For You Page” (FYP) all over the platform. It’s crucial to know the FYP meaning on TikTok. Although it may look insignificant, the TikTok FYP is essential to the success of your profile or business on TikTok.
What Is TikTok FYP?
When you launch the TikTok app, the first thing you’ll see is the FYP, but what is FYP in TikTok? In this section of TikTok, you’ll find recommended videos from content creators you do not even follow. The app uses an algorithm to suggest things you might like based on your information and interests.
Several factors influence the content of the TikTok FYP. Each feed is one of a kind and depends on the kinds of content you view and the interests you stated when you sign up for an account.
FYP takes into account the likes and preferences that each individual has. It includes the following:
- The types of material you create, comment on, share, like, and follow.
- Information extracted from videos and interactions, including captions, hashtags, length, and audio.
- Device and account settings, including your language of choice, country settings, and device type.
Now that you have a solid grasp on what is #FYP in TikTok, let’s explore further what makes TikTok’s algorithm different and how it works. If you want to ensure a head start, partnering with a reputable provider of TikTok advertising services may be worth considering.
What Is The TikTok Algorithm, And How Does It Work?
It’s crucial to understand how the TikTok algorithm works fully. In simple terms, it works as a recommendation system capable of determining which videos will appear on your For You page.
Remember that for every TikTok user, unique videos will appear on their For You page. You’ll also notice that the videos presented tend to change over time. It all depends on your viewing preferences and your current state of mind.
TikTok’s definition says the For You page algorithm shows videos tailored to your interests. It makes it simple to find content and creators a user loves. A recommendation system harnesses the power to deliver content that users are interested in.
The algorithm looks at the videos you watch, the hashtags and accounts you follow, where you are, what language you like, and the content you make. With this approach, your FYP showcases videos the algorithm thinks you’ll enjoy – mostly from creators you don’t know.
Key TikTok Ranking Signals
Several factors impact how TikTok’s algorithm delivers curated content to users. Here are the main contributors:
User Activity
The higher engagement and views a TikTok video gets, the more likely it is to be served to a broader audience. Positive signs include likes, comments, shares, account follows, completed video views, and re-watches. The algorithm also aims to provide high-interest videos to each user. It assesses previous activities such as:
- Content you create on your account
- videos marked as “Not Interested”
- users you have hidden, liked, or shared
- videos you skipped
- Videos you reported as inappropriate
- Interests by interacting with ads and organic content
Subject Matter Or Video Information
TikTok can organize content on social media based on what users are interested in. Due to this, the subject matter is crucial in establishing reach. TikTok looks at captions, hashtags, sounds, effects, and trends to decide what the video is about.
Device And Account Settings
TikTok utilizes these settings to improve performance. It’s crucial to know that as one-time settings, they don’t have any influence on what you see on the platform. Some of the device and account settings the algorithm checks include:
- Language.
- Country setting.
- Type of mobile device.
- Categories of interest you selected as a new user.
TikTok is helpful for new users or those without many followers. The platform doesn’t focus on follower count or past popular videos.
Accounts with more followers will indeed gain more views since people are actively seeking their content. But, if you create content that connects with your target audience, you’re more likely to show up on their For You page than an account with viral videos.
How To Get On TikTok FYP
So why should you be concerned about the FYP? When you open TikTok, the FYP is the first thing you see. If your content is on the FYP, it means it resonates with the TikTok audience.
It positions you before new users. The FYP is the place to connect with users who have yet to watch your videos or follow you. More FYP views mean more likes and followers and can increase brand recognition.
Use these tips to break the code and get featured on the TikTok FYP:
Go For Shorter Videos
The shorter your TikTok video, the more likely someone will watch it all the way through. Make it simple and fun, use creative ways to get the audience’s attention. Finally, interact with your viewers and followers; you can start by responding to their comments.
Produce High-Quality Videos
Videos with higher quality are more likely to keep viewers interested, leading to more views and higher completion rates. Have proper lighting and a tripod or similar device to hold your camera. Create a 1080 x 1920p video with a 9:16 aspect ratio.
Add Trending Video Elements
The app allows users to search for specific audio clips, soundtracks, and video effects. Using popular audio clips or soundtracks in your videos and adding effects is a proven way to boost viewer engagement.
Make Your Captions Engaging
Create intriguing captions such as “Wait and see what comes at the end!” This can increase views and completion rates. Questions are another way to get people’s attention or give hints about what you’re about to show in your video. Keep in mind that you can only write 150 characters, and that includes the hashtags.
Use Popular Hashtags
Using popular hashtags on TikTok increases the chances of your content being seen on the “For You” page. Find 3 to 6 popular hashtags related to your content. Then, see what hashtags popular videos use. While it’s a rumor, some people think that tagging their posts with #fyp or #ForYou will automatically send them to the FYP.
Post Videos Promptly
If you’re just starting on TikTok, you should try to upload at least three videos every week. After that, post once every day and eventually many times daily. Make sure that your videos are of high quality and are engaging.
To boost engagement, create a TikTok Business Account and review your analytics. This shows the time when your audiences are active and online. Make sure to upload during those times to gain more exposure for the FYP.
Frequently Asked Questions About TikTok FYP
1. What is FYP on TikTok?
The FYP meaning is “For You Page.” It’s a page on TikTok that offers recommended content and videos the app thinks users will enjoy the most. Creators add the hashtag #fyp to their videos to help boost views and brand visibility.
2. Is FYP a good thing?
Getting featured on the FYP indicates that your content resonates with TikTok users. Creating engaging videos can boost your confidence and motivate you to keep going.
3. How do I get a new FYP on TikTok?
If you want to access the new feature, go to Settings. Click on content preferences and select the “Refresh Your For You feed” option. At this point, you can click “Refresh”. The app will give a warning that this action cannot be undone.
4. Why is FYP so important?
One of the primary roles of TikTok FYP is to help users discover new content. In TikTok, short videos can be overwhelming, so it’s important to keep this in mind.
Look Forward. Be Prepared
No formula guarantees that your content will appear on the TikTok FYP since the algorithm changes. You must be able to maximize the potential of TikTok since it is quickly becoming a significant player. The good news is that you do not need a considerable number of followers to be featured on the FYP. If you learn how TikTok’s algorithm works and follow these tips, your chances of getting popular will increase. Start creating captivating content today and unlock the potential of the TikTok FYP!
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About The Author
Krizzia Paolyn, is an SEO Specialist and author based in the Philippines. She holds a bachelor’s degree in Psychology. It has always been her passion to share her voice, and at the same time, to encourage others to share their voices as well. You can connect with her on LinkedIn.
