What is White Label SEO? How it Works and How to Get Started
Published July 27, 2023
If you’re working in digital marketing, you’re most likely familiar with search engine optimization (SEO). SEO has become an indispensable tool for agencies and businesses in an era dominated by search engines.
Though most people are familiar with the concept, not everyone knows how to do it. Not to mention that search engine algorithms tend to change a lot. So a digital marketing agency that wants to offer SEO services needs to hire experienced SEO specialists.
SEO professionals don’t come cheap. As such, hiring in-house SEO specialists might not be an option for some marketing agencies. That’s why many of them turn to white label SEO.
If you’re a marketing agency owner who wants to outsource your SEO services, here’s your quick guide to white label SEO.
What is White Label SEO?
White label SEO is a business arrangement where a contractor provides SEO services to another company. The contractor can be an agency, a freelancer, or a consultant. The company then resells those services to its clients under its brand name. A white label SEO provider handles all the SEO work, while the reselling agency takes credit.
Outsourcing SEO has become common in today’s digital marketing era. Plenty of agencies use outsourced SEO solutions or use a white label SEO model.
Now, you’re probably thinking, is it legal? Also, can you really do that?
It’s perfectly legal, and it’s a pretty common practice in the digital marketing space. White labeling products and services have become common, and people are now more open to it. Most clients won’t mind if they get the results they are paying for.
White Label SEO vs. SEO Reseller
People often assume that SEO reselling is white label SEO, which causes significant confusion. But this is not always the case.
White label SEO is when an agency or creative services provider hires professional SEO providers under their brand. SEO resellers, on the other hand, are the SEO companies that offer their services for white labeling to other agencies.
How White Label SEO Works
White label SEO allows you to provide high-quality SEO services to your clients without doing any work yourself. White label SEO involves partnering with an experienced SEO provider offering a range of SEO services, including:
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- Keyword research: to understand the language and terms most relevant and commonly used by the target audience.
- White label SEO reports: include key performance indicators (KPIs) such as website traffic, keyword rankings, backlink analysis, on-page optimization metrics, and other SEO-related data.
- On-page optimization: make the website’s content and structure more relevant, user-friendly, and easily accessible to search engine crawlers.
- Off-page optimization: build the website’s reputation and credibility. (e.g., social media marketing and link building)
- Content creation: generating original and valuable material in various formats, such as articles, blog posts, etc.
- Performance tracking: assess how well specific goals and objectives are being achieved and identify improvement or success areas.
- Local SEO: ensures that a website or business is optimized for local searches. It’s especially recommended for businesses that offer products and services only within a certain locality.
- SEO audit: know what to improve and what to get rid of to optimize the site for search engines.
Benefits of White Label SEO
White label SEO offers several advantages to digital marketing agencies and businesses. Firstly, you can expand your service offerings without additional in-house expertise. You can tap into the knowledge and experience of the SEO provider to deliver top-notch services to your clients.
Secondly, white label SEO enables you to save time and resources. If hiring an in-house SEO specialist, expect to pay around $5k per month or about $60k annually. You don’t have to invest in hiring and training an in-house SEO team. This leads to increased efficiency and faster delivery of services.
Lastly, you benefit from white label SEO as you receive expert SEO services from your trusted agency, which helps you achieve better search engine rankings, increased website traffic, and improved online visibility.
How to Get Started with White Label SEO
Choosing the right white label SEO provider is crucial for the success of your reseller program. Look for a provider with a proven track record of delivering effective SEO results, transparent reporting, and excellent customer support. Consider their expertise in your niche industry and the scalability of their services as your agency grows.
Once you have selected a white label SEO provider, it’s time to set up your SEO reseller program. Define your pricing structure, white label SEO packages offered, and terms of service. Create branded marketing materials and reports that you can present to your clients.
When all else is done, start offering white label SEO services to your clients. Communicate the value of SEO to your clients and how it can benefit their businesses. Address any questions or concerns and set clear expectations regarding the results they can expect from the SEO campaigns.
Takeaway
White label SEO offers a valuable opportunity for digital marketing agencies and businesses to provide top-tier SEO services to their clients without needing extensive in-house resources. By partnering with a reliable white label SEO provider, agencies can achieve significant success in the competitive digital marketing landscape.
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About The Author
Krizzia Paolyn, is an SEO Specialist and author based in the Philippines. She holds a bachelor’s degree in Psychology. It has always been her passion to share her voice, and at the same time, to encourage others to share their voices as well. You can connect with her on LinkedIn.
