10 Unique Insurance Marketing Ideas For Agents And Agencies

Published October 16, 2023

Financial protection is significant today more than ever. And every insurance agency’s mission is to reach more people to educate and help them protect their hard-earned investments. 

Results from a Forbes Advisory survey (2023) revealed that 3 out of 4 American adults have life insurance, with 68% of the respondents admitting they feel financially secure.  With economic and health crises happening everywhere, people are aggressively looking for ways to protect their families and assets, making this an era that marketing insurance agencies should take advantage of. 

In this blog post, we unbox ten unique insurance marketing ideas that can help you tap into advanced approaches, position your insurance agency to grow, and usher you toward the success you want in your business. 

Interactive Webinars Featuring Industry Experts

If you have seen Progressive’s “Insurance 101” and Allstate’s “Protecting Your Future” webinar series that provides people with insurance information. In that case, you will see how this helps consumers make well-informed choices.

Interactive webinars done by insurance experts are an excellent strategy that can help establish your agency’s expertise and authority in the field. You also get to collaborate and widen your network. 

Video Marketing

Video marketing is extremely popular and there is no better time to ride the wave than now! 

Video builds trust as 57% of consumers are more confident to purchase after watching a video. With that in mind, insurance agents and agencies should tap into creating personalized video marketing proposals to present to clients. 

Geico’s “Your Policy, Your Way” video marketing proposal has paved the way to a more personalized and client-centric presentation, resulting in higher conversion rates. 

Content Marketing Collaborations

Stories sell and content marketing is vital in sharing your insurance agency’s brand and customer story. 

Insurance agencies can also create partnerships and collaborate with other businesses in varied content marketing projects, such as co-authoring or producing ebooks, podcasts, workshops, and webinars. One advantage of this is that you can quickly expand your reach and tap into the audience of other businesses. 

For instance, Liberty Mutual, an insurance company has teamed up with real estate agencies on webinars and blog posts that help in insurance agent marketing.

Create or Join Social Media Challenges

Social media challenges are very popular now. Create social media challenges to encourage your audience to participate and share their insurance stories. This will help you extract user-generated content and also build that sense of community around your brand. 

Progressive has a Twitter account featuring spokeswoman Flo which is very effective in brand awareness. Another example is Farmer Insurance’s challenge called “#MyInsuranceStory” which encourages customers to freely share their personal adventures and stories on how getting insurance has turned their lives around. The challenge resulted in an array of heartwarming and authentic content. 

AI-Powered Chatbots Delivering Instant and Personalized Assistance

With AI-powered chatbots, it’s easy to provide your customers with a memorable experience that they will want to come back to. With 24/7 accessibility, AI assistants can quickly provide personalized services, guiding users or visitors in their insurance journey. 

Prudential’s “Pru” is their AI chatbot that provides users with a quick and streamlined insurance application process. 

Loyalty Programs and Rewards

Clients love rewards and with that, you can create loyalty programs designed for them to earn points linked to their insurance premium payments or participation in insurance programs. 

The main goal is to incentivize your customers as they continue to support your agency. One example is the wellness-based discounts or bonuses given by Vitality that encourage their customers to continue practicing healthy lifestyle choices. 

Virtual Reality (VR) Ocular Assessments

With virtual reality (VR) technology, property assessments have transformed to become a more interactive and immersive experience, especially for home insurance. 

For instance, Traveler has this “Virtual Home Assessment” feature that allows customers to check and explore homes in a virtual environment to quickly determine coverage problems and assess risks in buying a property. 

Micro-Moments Advertising

The little things matter – and that is why micro-moment advertising has become an important marketing strategy for insurance companies today. 

With this marketing strategy, you can provide customers with quick and expert solutions to their nagging problems, delivered at the right moments or when they are looking for the answers online. Progressive’s “Name Your Price” tool seizes the moments customers are looking for budget-friendly insurance, and the app allows them to customize their insurance coverage depending on their budget. 

Featuring Customer Testimonials

Storytelling has always been a phenomenal marketing tool. Thus, when you feature your customer’s journey with your insurance company, you allow prospective customers to be aware of your brand. 

Share impactful stories of how you have changed your client’s lives by highlighting certain challenges or problems that you have helped your clients with. Allstate’s series entitled “Good Hands for Life” is an excellent example of how to put customer stories in the spotlight. 

Gamified Insurance Content

People love interactive elements or gamification in a brand so why not integrate online quizzes or games that teach people about your insurance products or the coverage options? 

Offer perks like discounts or rewards once they achieve certain milestones, based on their performance, or when they get high scores, so getting insurance becomes a fun experience. 

Forward-Thinking Insurance Marketing Strategies