17 Best Backlink Checker Tools for Small Business (Free and Paid)
Published November 23, 2023
Backlinks, also known as inbound or incoming links, have a crucial role in building trust and authority. But there’s a catch. Analyzing and understanding these backlinks is a game-changer for small businesses. It’s what sets them apart online and catapults them to the top of search engine rankings.
Do you want to use backlink checker tools to find out how your competitors are doing? Elevate your online presence to new heights! This comprehensive guide delves into the significance of backlink checkers for small businesses. Here is a list of 17 backlink checker tools, including free and paid options. Explore this guide to empower your website with the best tools available in the market.
Importance of Backlink Checkers for Small Businesses
Backlink checkers are critical tools for small businesses for several reasons:
- Monitoring Backlink Quality. Small businesses need to check if the links to their website are trustworthy. This is because low-quality backlinks have the potential to damage your SEO rankings.
- Competitive Analysis. Studying competitors’ backlink profiles helps find link-building opportunities and stay competitive.
- Enhancing SEO Performance. Analyzing backlinks helps improve search rankings. It optimizes SEO strategies, refines content, and boosts website authority.
Criteria for Choosing the Best Backlink Checker Tools
Choosing the right backlink checker tool for your business requires thoughtful deliberation. To ensure tools work well and are easy to use, check them using essential criteria.
1. Features
When selecting the best backlink checker, think about its features. It should analyze backlinks in detail. This includes link quality, anchor text, referring domains, and historical data. It would be best to consider link types like nofollow and dofollow. Additionally, look for extra features for competitor analysis, link prospecting, and backlink monitoring.
2. Pricing
Consider affordability and flexibility when choosing a backlink checker. Check pricing plans for small businesses with different budgets. To ensure everyone can use it and it’s fair, check if it’s clear, has a free version or trial, and is worth it.
3. Usability
User experience is crucial for an effective backlink checker. Consider usability, intuitive interface, navigation ease, and clear data presentation. Opt for tools with seamless experience, intuitive dashboards, and efficient reporting.
4. Accuracy and Reliability
When selecting backlink checkers, focus on the accuracy and reliability of data. Assess tools based on trustworthy data sources, real-time updates, and precise backlink identification. Emphasize tools with high precision in backlink analysis.
5. Customer Support and Training
Excellent customer support and educational resources are crucial. Check the availability of support channels, responsiveness, and level of support. Additionally, consider the availability of training materials, tutorials, and guides. These resources help users make the most of the tool.
Top Backlink Checker Tools
A strategic approach is critical to boosting your website’s visibility and authority online. Central to this strategy is understanding your backlink profile. Find the best tools to check your backlinks. These tools are important for improving your website’s visibility and impact. Use these tools to understand your backlink profile and make strategic improvements online.
1. Ahrefs
Ahrefs used to be a tool for checking backlinks, but now it’s a complete online marketing toolkit. Marketers and businesses choose it because of its large and up-to-date backlink database.
You can use the Ahrefs Backlink Checker to analyze any website or URL backlinks. This tool shows the strength of backlinks by giving SEO metrics like Domain Rating (DR). The tool has extra features. One is “Best by links,” which finds linked pages. Another is “Link Intersect,” which uncovers link-building opportunities.
Pricing: Starts at $99/month
Trial: Ahrefs doesn’t have a free trial for their paid plans. Ahrefs Webmaster Tools (AWT) helps with site audits, keyword research, and backlink analyses. This lets you explore basic functionalities at no cost.
2. Semrush
Semrush is a helpful tool for improving websites by analyzing and optimizing performance. Semrush is great for analyzing backlinks. It gives important metrics and widgets for studying backlink portfolios.
To analyze backlinks on Semrush, go to the “Backlink Analytics” section. Enter your website address and click “Analyze.” The tool creates a report showing key info about backlinks like domains, links, and scores. You can also use it to analyze backlinks and study competitors’ backlink profiles.
Pricing: Starts at $119.95/month
Trial: Semrush offers a 7-day trial to Semrush Pro
3. BuzzSumo
BuzzSumo is a recognized content marketing toolkit with powerful features for backlink analysis. Users can analyze backlinks by entering a domain or URL and uncover popular content. This feature displays the number of backlinks to specific content. It also finds websites that link to the best posts of competitors.
BuzzSumo’s Backlink Analyzer tool helps users explore and assess backlink profiles. You can use it to see how many websites link to yours and how trustworthy they are. Content marketers can use BuzzSumo to analyze backlinks and improve their strategies.
Pricing: Starts at $119/month
Trial: BuzzSumo offers a 1-month free trial on all plans
4. SE Ranking
SE Ranking offers a wide range of SEO tools, including the Backlink Checker tool. This tool analyzes backlink profiles and checks the quality of links. SE Ranking allows you to compare backlinks with competitors to learn their strategies.
Users can track and protect important backlinks using the Backlink Tracking tool. This tool evaluates backlinks based on SEO factors. It helps understand backlink quality.
Pricing: Starts at $39/month
Trial: SE Ranking offers a 2-week trial on all plans
5. LinkMiner by Mangools
LinkMiner is an affordable tool by Mangools that helps track and analyze backlinks. Despite lacking some features, it offers crucial SEO metrics like competitors. These include referring domains, backlinks, citation flow, and trust flow.
LinkMiner is great at analyzing competitors’ backlink profiles. It helps identify strengths, weaknesses, and potential link-building opportunities.
Pricing: Starts at $49/month
Trial: Mangools offers a 10-day free trial on all tools, including LinkMiner
6. Ubersuggest
Ubersuggest is an affordable SEO tool. It provides detailed backlink analysis, which is suitable for small businesses. The Backlinks tool displays new and lost backlinks, referring domains, and backlink metrics. Ubersuggest is a helpful tool for analyzing backlinks and gaining insights. It’s especially useful for startups with a limited budget.
Pricing: Starts at $12/month
Trial: Ubersuggest offers a 7-day free trial on all plans.
7. Serpstat
Serpstat offers a comprehensive SEO suite that includes a powerful Backlink Checker tool. This tool helps users analyze backlink profiles, conduct site audits, and research competitors. Serpstat has a growing backlink index. It offers features and reports to understand backlink profiles.
The Backlink Checker tool helps you keep track of website backlinks. You can use it to find websites that link to yours and find poor links that can damage your website’s ranking.
Pricing: Starts at $69/month
Trial: Serpstat offers 7-day free access to all plans
8. SpyFu
SpyFu is a powerful competitive research tool that provides comprehensive backlink analysis features. Its Backlinks tool allows users to find and analyze high-quality backlinks and remove toxic ones.
The tool helps you learn about competitors’ link-building strategies and find important backlinks. These backlinks can improve your online presence.
Pricing: Starts at $39/month
Trial: SpyFu does not provide a complimentary trial for any of their plans. But you can schedule a free demo of SpyFu to learn how the tool works.
9. Moz
Moz used to be a big player in the SEO industry. Now, it offers a Link Explorer tool with great backlink analysis features. This tool helps users create a complete link profile for their website. It also analyzes internal links and checks for lost backlinks.
Moz Link Explorer gives important information about backlink metrics. This helps users understand their backlink profile and make smart decisions for link-building.
Pricing: Starts at $99/month
Trial: Moz offers a 30-day free trial on the Standard and Medium plans.
10. cognitiveSEO
cognitiveSEO has many useful tools for small businesses to analyze backlinks. It’s a valuable tool that helps users analyze backlink profiles. It also helps conduct link audits and track competitor backlinks. It empowers users to create effective link-building strategies.
Small business owners and marketers love this tool because it has a simple interface. Users can improve their SEO strategies using cognitive SEO’s precise backlink data.
Pricing: Starts at $129.99/month. Custom pricing is available upon request
Trial: cognitiveSEO offers a 7-day free trial
11. Majestic
Majestic is a renowned tool for checking backlinks, offering an extensive index of these helpful links. It provides valuable insights into link profiles, anchor texts, referring domains, and more. Majestic is a good choice for small businesses. They can use it to check the quality of backlinks and understand their competition.
Pricing: Starts at $49.99/month.
Trial: Majestic doesn’t offer a free trial.
12. Monitor Backlinks
Monitor Backlinks is an easy-to-use tool that provides information on backlinks, keywords, and competitors. With its powerful features, you can track and manage backlinks. It offers simplicity and actionable insights, which can lead to success.
Pricing: Starts at $25.90/month.
Trial: Monitor Backlinks offers a 30-day free trial
13. Kerboo
Kerboo is a tool that examines backlinks. It gives data on link quality, growth, and comparing competitors. Small businesses can use it to find and fix harmful backlinks. This will help strengthen link-building plans.
Pricing: Starts at around $326/month. Custom pricing is also available based on specific needs.
Trial: Unfortunately, Kerboo does not provide a free trial option.
14. SE Ranking Backlink Checker
The SE Ranking Backlink Checker is a vital tool. It’s part of the SE Ranking SEO platform. Website owners and digital marketers can analyze backlink profiles, even the competition. The tool is unique because it has an extensive database of backlinks. The information it provides is accurate. It also includes the number of links, their sources, and their quality.
Backlink Checker assists users in discovering link-building opportunities, analyzing strategies, and tracking progress. The sleek interface boosts search engine rankings and drives organic traffic.
Pricing: SE Ranking provides a range of options, with plans starting at $44 per month. Additionally, they offer custom plans tailored to accommodate more extensive requirements.
Trial: SE Ranking offers a 14-day free trial.
15. SEO SpyGlass
SEO SpyGlass is an essential tool for backlink research and effective management. It offers a comprehensive dashboard with a wide range of tools. You can analyze your website’s and competitors’ backlinks using great analytics.
There are no domain restrictions. To better understand your backlinks, use Google Search Console and Google Analytics. This will help you make smarter decisions for your strategy.
Pricing: Starts at $124.75/yearly
Trial: SEO SpyGlass has a free version with some features but limitations.
16. SEO Review Tool
The SEO Review Tool helps improve digital marketing by providing valuable information. It simplifies research for website owners, businesses, and startups. This tool helps find and improve website weaknesses by analyzing content, meta-tags, links, and reviews. The design is simple to use and has many features that will help improve your online presence.
Pricing: Starts at $19.95/month
Trial: You can try the SEO Review Tool for free to see how it works. You also get a 7-day money-back guarantee for the paid plans to ensure you’re happy.
17. All in One SEO (AIOSEO)
All-in-One SEO (AIOSEO) is a comprehensive solution for optimizing websites for search engines. The SEO tool has many features, like meta tag management and social media integration. It covers on-page optimizations and XML sitemaps.
AIOSEO is different because it has an easy-to-use interface for beginners and experts. You can use AIOSEO to make your website more visible and improve its search engine ranking.
Pricing: Starts at $49.50/year
Trial: Try AIOSEO’s premium plans risk-free for 14 days with a money-back guarantee. Additionally, an AIOSEO Lite version is available to explore at no cost.
Boost Your Website With The Best Backlink Checker Tools
Backlinks are crucial to your online visibility and credibility. Analyzing and understanding them can help your small business compete online. This guide shows why backlink checkers are essential for small businesses. You can use these tools to check backlink quality, analyze competitors, and improve your SEO strategy.
Now, it’s your turn to act! Choose one that suits your business needs, and take control of your online presence. Make your website more popular and visible, beat competitors, and succeed online. Don’t miss this chance to enhance your online influence. Dive into these backlink checker tools and optimize your website’s performance. Start your journey to digital success today!
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About The Author
Krizzia Paolyn, is an SEO Specialist and author based in the Philippines. She holds a bachelor’s degree in Psychology. It has always been her passion to share her voice, and at the same time, to encourage others to share their voices as well. You can connect with her on LinkedIn.
