How To Make Money On TikTok in 2025: Tips and Strategies
Published December 17, 2024
TikTok is no longer just a platform for quirky dances and lip-syncing videos—it’s a money-making powerhouse changing how creators and businesses earn online. With over 1.5 billion active users projected in 2025 and audiences spending 52 minutes daily scrolling through the app, TikTok offers endless opportunities to monetize content.
But let’s be honest—turning TikTok views into actual dollars is a challenge. Maybe you’ve gone viral once or twice, yet your bank account hasn’t budged. So what are successful TikTokers doing differently? And how can you get a piece of this digital gold mine?
The good news? Making money on TikTok doesn’t require luck—it’s all about strategy. Whether you’re a creator looking to fund your passion or a business ready to boost sales, this guide will show you how to turn TikTok into a revenue-generating machine in 2025.
Step 1: Understand TikTok’s Money-Making Ecosystem
Before diving into the how let’s first break down what TikTok monetization looks like. Unlike YouTube or Instagram, TikTok blends entertainment with commerce uniquely. Brands, creators, and even small businesses can make money through multiple streams:
- TikTok Creator Fund and the new Creativity Program for ad revenue.
- Live gifting and virtual tips.
- Sponsored posts and brand partnerships.
- Affiliate marketing and product promotions.
- Running a TikTok Shop.
- Premium content like TikTok Series.
Real-life example: Take skincare influencer @DashaDGlow, who started by sharing her skincare routine. Within months, she partnered with brands, sold affiliate products, and built her line—all through TikTok. She mastered the art of combining engagement with selling value.
Let’s get into your actionable plan.
Step 2: Master the TikTok Algorithm
If you want to make money, you need to be seen—and that starts with the For You Page (FYP). TikTok’s algorithm prioritizes videos that:
- Hook viewers in the first 3 seconds.
- Keep users watching with a strong completion rate.
- Spark engagement: likes, comments, shares, and saves.
Here’s how to get on the FYP consistently:
- Post at peak hours:
- Weekdays: 6-9 AM, 7-10 PM EST
- Weekends: 11 AM-1 PM EST
- Use hashtags strategically:
- 1-2 broad hashtags like #fyp or #viral
- 2-3 niche-specific tags like #skincareproducts
- Ride trends, but add a twist: Find trending audio and formats, then customize them for your niche. For example, if #DayInMyLife videos are trending, create a “Day in My Business” video showcasing your work as a TikTok coach or entrepreneur.
Pro Tip: Use tools like Correct Digital to manage your posting schedule, track video performance, and tweak content strategies. Their tools for brand management and social media posting tools streamline your content calendar, ensuring you get all the prime posting windows.
Step 3: Monetize Your Videos with the Creator Program
TikTok’s Creativity Program pays creators for long-form, high-quality videos that drive engagement. Here’s how it works:
- Qualify for the program: You need:
- 10,000 authentic followers
- 100,000 views in the last 30 days
- Original videos over 1 minute long
- Focus on engaging content: TikTok rewards creators who keep viewers watching. Educational tutorials, storytelling, and satisfying transformation videos work wonders.
Example: Fitness creator @SammyLifts breaks his workouts into the “Day 1 to Day 30” series, keeping viewers hooked for the entire duration. The longer they watch, the more TikTok pays him.
Correct Digital can help businesses like yours jump into content creation too. Their team designs promotional material and marketing campaigns tailored for TikTok, ensuring your brand thrives on the platform.
Step 4: Partner with Brands for Sponsored Content
Sponsored content is the holy grail of TikTok monetization, especially for micro and mid-tier influencers. Brands always seek creators to promote their products in authentic, engaging ways.
Here’s how to get started:
- Find your niche: Brands look for creators who resonate with their target audience. Are you into beauty, fitness, tech, or food? Own your space.
- Create a media kit: Include follower count, engagement rate, niche, and sample content.
- Join TikTok Creator Marketplace: TikTok’s official hub connects creators with brands.
- Reach out proactively: Don’t wait for brands to find you. Send pitch emails to companies you love.
Example: Fashion creator @MariaStyles secured a $10,000 deal by showcasing a small brand’s new collection in a TikTok video. Her secret? She told a story about the clothes rather than just “selling” them.
Correct Digital can help brands like yours connect with creators. Their expertise in lead generation through platforms like TikTok, Facebook, and LinkedIn ensures your product reaches the right audience, driving measurable results.
Step 5: Start Earning Through Affiliate Marketing
Affiliate marketing is a great entry point if you’re not ready for brand deals. Here’s how it works:
- Join affiliate programs like Amazon Associates, ShareASale, or a brand-specific program.
- Promote products in your videos: Show how they solve problems or make life easier.
- Include links: Direct viewers to the link in your bio for personal accounts. Business accounts can add clickable URLs to their profile.
Example: Let’s say you’re promoting a kitchen gadget. Instead of a hard sell, create a video like: “5 ways this tool made my meal prep 10x faster!” People trust authentic, personal recommendations.
Correct Digital offers tools to optimize affiliate campaigns. From crafting persuasive social media posts to designing landing pages, they ensure you maximize conversions.
Step 6: Sell Your Products on TikTok Shop
TikTok Shop lets you turn videos into virtual storefronts. Whether you sell handmade crafts, beauty products, or branded merch, TikTok makes it easy for viewers to buy without leaving the app.
Steps to get started:
- Set up a TikTok Business account.
- Register for TikTok Shop (requires a passport or business documents).
- Create videos featuring your products, tagging them in each post.
Example: A small skincare brand, @GlowbyLily, grew from 100 monthly orders to 1,000+ by showcasing her products in tutorials and live shopping sessions. Viewers could click the product tag to purchase instantly.
Correct Digital provides integrated solutions for businesses needing seamless website design or e-commerce support, ensuring your products shine across all digital platforms.
Step 7: Offer Premium Content with TikTok Series
TikTok’s Series feature lets creators sell exclusive content behind a paywall. You can package up to 80 videos (up to 20 minutes each) into a paid series priced between $0.99 and $189.99.
Content ideas for TikTok Series:
- Step-by-step tutorials (fitness plans, cooking guides, makeup routines).
- Educational courses (marketing, photography, language learning).
- Behind-the-scenes looks at your creative process.
Example: Business coach @JennaGrow offers a TikTok Series teaching “How to Build a 6-Figure Social Media Business in 60 Days.” Her free content builds trust, while her paid series provides actionable steps for serious followers.
Step 8: Go Live and Collect Virtual Gifts
TikTok LIVE is one of the fastest ways to monetize your audience. Viewers can send virtual gifts during live streams, which you can redeem for cash.
Tips for a successful TikTok LIVE:
- Engage with your audience: Answer questions, host games, or perform challenges.
- Create urgency: Offer shoutouts for specific gifts or limited-time deals.
- Go live consistently: The top earners stream at least 2-3 times a week.
Real-life example: Craft creator @DIYQueen saw her sales skyrocket during live streams where she created products in real-time, answering questions and linking viewers to her TikTok Shop.
Final Thoughts
Monetizing TikTok in 2025 is about creating value-driven, authentic content while leveraging the platform’s tools to connect with your audience. Consistency is the key whether you’re earning through TikTok’s Creativity Program, brand deals, affiliate links, or TikTok Shop.
For businesses, partnering with Correct Digital can help you dominate TikTok. From social media posting and lead generation to promotional material and website design, they take care of your online presence so you can focus on growth.
So, don’t wait—start creating, experimenting, and building your TikTok empire today. Your next viral video could be the start of your success story.
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About The Author
Hi, I’m Corinne Grace! As an experienced writer holding a bachelor’s degree from Riverside College, I excel in creating articles supported by thorough research. Specializing in a wide range of topics like marketing and law, I craft engaging stories that connect with my readers. I continuously work to refine my skills to adapt to the ever-changing digital world.
