How to Claim a Website on Pinterest: A Step-by-Step Guide for WordPress Users
Published July 12, 2023
Anyone who wants to increase their web traffic via Pinterest must follow all the latest marketing trends. Besides that, they should also claim their website on Pinterest, as doing so is essential for establishing an effective Pinterest strategy to bring about growth in your endeavors.
It may seem complex for beginners on how to claim website on Pinterest. But it’s straightforward; anyone can accomplish it in five minutes or less. Within this comprehensive guide, we will provide you with a detailed, step-by-step guide on how to complete the task at hand successfully.
Why It’s Important To Claim Your Website On Pinterest
The importance of claiming your website on Pinterest cannot be understated. If you don’t do it, your entire Pinterest strategy shall fall apart since the chances of having traffic to your website are low.
How come? Because Pinterest will not boldly display your site’s URL on the top of your profile. One way to ensure your content is easily discoverable on Pinterest is learning how to get verified on Pinterest.
Furthermore, claiming your website shall grant you full access to Pinterest Analytics – a tool that helps you easily track your performance on the platform. This tool is essential to the growth of anyone who wants to give relevancy to their website/blog, mainly using Pinterest.
Claiming your website adds a checkmark badge next to your domain name, increasing credibility and trust among Pinterest users. In addition, you can monitor the amount of traffic Pinterest drives to your site. This information allows you to measure the effectiveness of your Pinterest marketing efforts.
Finally, enabling rich pins on your account will be possible. They allow you to share more information through your pins. On top of that, they also let you add a call to action button to your pins to increase your website traffic. You will also see a blue checkmark (verified vendors) or a red checkmark (verified accounts or creators).
Things Needed on How to Claim Your Website on Pinterest
Here are the prerequisites that you need to claim your website on Pinterest:
1. Own a Domain
You can claim your website on Pinterest, provided that it owns a second-level domain, a subdomain, or a subpath domain. An example of a second-level domain is “second-leveldomain.com”; a subdomain is “subdomain.second-leveldomain.com”; a subpath domain is “second-leveldomain.com/subpathdomain.”
WordPress is one of the most popular options for making a website.
2. Yoast SEO Extension
If you are using WordPress, you must install the Yoast SEO plugin.
This tool can improve your site’s rankings, streamline your online marketing strategy, and optimize your website’s content and keywords. In addition, you may also utilize the tool to make claiming a website on Pinterest easier than it would typically be.
3. A Pinterest Business Account
The last thing you’ll need is a Pinterest business account. With it, you gain access to tools such as Pinterest Analytics, a valuable tool for further increasing your website’s traffic. Keep in mind that setting up a business account on Pinterest is free.
You may create a Pinterest business account from scratch. Alternatively, you can convert your existing regular account on the platform into a business account.
Step-by-Step Guide on How to Claim Website on Pinterest
Below is an in-depth walkthrough on how to claim your website on Pinterest:
Step 1: Open Your Settings
Open your Pinterest business account and then head over to the settings menu. You can find this at the top right corner of your screen.
That said, if you’ve got several Pinterest accounts, make sure that you’re logged into the correct one. After all, you wouldn’t want to claim your website using the wrong account.
Step 2: Head To The “Claim Settings” Section
Upon opening the settings menu, pan over to the “Claim Settings” portion. Now, because you’re claiming your website, you should find the “Websites” section and click on the correct button.
Step 3: Choose Your Method Of Claiming
After clicking the button, a popup where you can choose your method of claiming should appear on your screen. Pinterest lets you claim your website in three ways. But for this guide on how to confirm website on Pinterest, we will use the “Upload HTML File.”
- Upload HTML File
- Add HTML Tag
- Add DNS TXT Record
How to Upload HTML File
Hypertext Markup Language (HTML) is the language that can format the structure of a webpage, and it is found in an HTML file. It’s kept in a text format with tags describing the page’s layout and components, including text, tables, images, and links. After retrieving the file from Pinterest, you’ll need to place it on your website’s server. Upload your HTML files by following the instructions provided by your web host.
- Access the “Edit Settings” menu and navigate to the “Claim” tab.
- Provide your website address.
- Click on the “Claim” button.
- Choose the “Add HTML tag” option and copy the associated meta tag.
- Open a new browser tab or window, log in to your WordPress.com account, and go to “Traffic” (My Site(s) — Tools — Marketing — Traffic)
- Scroll down to the “Site Verification Services” section and paste the meta tag code copied from Pinterest into the corresponding Pinterest field.
- Save your settings using the “Save Settings” button.
- Return to the Pinterest website verification page and click on “Next.” Then, in the “Submit for Review” window, click on “Submit.”
Step 4: Paste Your Meta Tag To Yoast SEO
Upon copying your meta tag, open up a new tab on your browser. From there, go to WordPress’ dashboard. Remember, you need to have the Yoast SEO plugin already installed.
Head to “Yoast SEO,” then to “Social,” and finally to “Pinterest.” Once you’ve done that, paste your HTML tag into the Pinterest confirmation field, then save all changes.
Step 5: Verify Your Claimed Website
The last thing to do is go back to your Pinterest tab. You should see a popup with a verification field where you paste your website’s domain name or URL.
Then, Pinterest should determine whether or not your HTML meta tag is working.
If everything checks out on Pinterest’s end during the verification process, you shall get an email from the platform stating that you’re fully verified.
Putting It All Together
How to claim website on Pinterest? Follow all the steps above, and you’ll be done within five minutes or less. As stated, the process is so easy that anyone can do it without issues.
Remember that claiming your website on Pinterest is essential to creating an effective strategy on the platform.
However, with that being said, other factors come into play when it comes to achieving success on Pinterest. Thus, it’s best to study how to implement the most effective Pinterest strategies to succeed and drive traffic to your website.
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About The Author
Krizzia Paolyn, is an SEO Specialist and author based in the Philippines. She holds a bachelor’s degree in Psychology. It has always been her passion to share her voice, and at the same time, to encourage others to share their voices as well. You can connect with her on LinkedIn.
