6 Tips and Tricks for Starting an Etsy Shop
Published October 31st, 2022
Ever since the pandemic, online shops have become incredibly popular in many countries. eCommerce retailers like Amazon and eBay became a common hangout spot for many internet users. As a result, many people with products to sell became interested in online selling. Eventually, creating an eCommerce shop became somewhat formulaic, as sellers simply had to follow a bunch of steps and wish for the best.
In fact, Amazon currently has 2.3 million active selling partners worldwide. This goes to show that just about anyone can be an online seller as long as they have the funds to start their online store.
However, the Etsy platform is different. The platform has a smaller variety of offerings as it only welcomes handmade and artsy products, yet the number of sellers comes at around 4.36 million worldwide. Put simply, the competition is fierce, even more so than on Amazon. Following a step-by-step plan may help, but it wouldn’t be enough. With that said, here are six tips and tricks for starting an Etsy shop.
1. Come Up With a Simple Shop Name
Every shop must have a name, and it must be memorable so as to maximize the chances of repeat purchases. Though “memorable” can mean different things to different people, in this scenario, the most memorable a shop name can be is when it’s simple.
You don’t want to force customers to remember a lot of words that they might not even know the meaning of. It can be just one word or a combination of simple words, but make sure it’s not difficult to remember. The currently most popular shop on Etsy is named CaitlynMinimalist—a combination of a simple name and word. Aim for that level of simplicity, or even higher. Refrain from using complex words or numbers.
2. Determine the Most Suitable Packaging Option
Part of the setup process is figuring out how you want to package the products you’re offering. The trending packaging option at the moment is custom-embossed boxes.
Of course, you can go for a less popular option. It depends entirely on what you think your customers would like. But for the cushioning, you must choose depending on your product. Your options are packing peanuts, styrofoam, bubble wrap, shredded paper, and the like. Make sure you select the option that’s most suitable for your product.
(Related: How Can a Submark Logo Help Boost Your Brand?)
3. Take Your Time Taking Images of Your Products
According to a survey by Etsy, product photos are the most important factor that customers consider when they’re deciding whether to buy a product or not.
They claim it’s even more important than customer reviews, shipping costs, or even the price of the product itself. In other words, on Etsy, photography is key, but how do you decide if a product photo is acceptable? Well, to start with, you don’t—the customers would, but while that may be the case, you can at least make sure it’s presentable.
With that said, rather than taking a quick photo of the product, make sure you actually take your time. Here are the different types of images you can take of your products:
- A studio shot is when you place the product in a plain background with plenty of lighting. It highlights the product, allowing the customer to see its every detail.
- A lifestyle shot puts the product in a scene. For example, you can put a handmade bird nest in a tree. It helps the customers get an accurate image of how the product would look when they use it for its intended purpose.
- A detail shot is often a close-up shot of the product. Similar to a studio shot, it aims to highlight every detail of the product, from its material to its texture.
- A group shot is great if you have a bunch of products that go with each other. If you sell crafting supplies, for example, you can take a photo of them together.
- A package shot is ideal if the packaging of the item is part of the product itself. It’s the perfect type of photo for items that people often buy to give to someone else.
Choose the type of photography that you think is most suitable for your product.
4. Include Prevalent Keywords on Product Descriptions
When a customer wants to buy something, they usually enter keywords on the Etsy search bar. Unless they already have a shop they typically go to, they won’t enter a shop name right away. To reach these customers, you have to make sure your product can be searched through the platform’s search bar. An excellent way to do that is by including prevalent, relevant keywords when writing product descriptions.
If you’re selling a handmade necklace, for instance, you may want to search for relevant keywords through tools like the Etsy keyword tool to see what keywords you can use.
5. Add New Items Regularly
When the sales of an existing product are going well, you may be tempted to just keep making that item. Though that can work in the short term, eventually, you’ll run out of customers that have yet to get the product unless, of course, the product is disposable or consumable. When that time comes, your product sales will most likely plummet.
To avoid that, you might want to add new items to your store every few months or so. That way, your customers have something to look forward to when visiting your shop.
6. Reply to Messages from Customers
When you sell on Etsy, you’ll eventually stumble upon the eCommerce giants that are prominent on Amazon or eBay. While their pricing for the same product you sell on the platform might be better than yours, they most likely struggle to provide personalized responses to their customers, what with the countless numbers of messages they receive.
Since that’s the case, you can easily provide better customer service. With personalized replies, people who value customer service highly will naturally flock to your store.
The beauty of Etsy is that the community is welcoming and appreciative. If you manage to convince customers that your product is unique and that you value your customers, they’ll be more than happy to choose your brand over others with better pricing. But of course, you cannot make a good impression with a half-heartedly made shop, so you must use everything at your disposal, including these tips and tricks, to create your Etsy shop.
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About The Author
Lenard Arceo is an experienced writer who enjoys learning to code in his spare time. He has spent most of his teenage years blogging about a vast array of topics and has helped many websites grow over the years.