How to Find Top Searches on YouTube: A Complete Guide
Published February 24, 2025
YouTube isn’t just for videos—it’s a marketing powerhouse with 1.7 billion monthly users. Knowing the top searches on YouTube helps you reach the right audience.
With 2.56 billion users watching videos, YouTube is perfect for marketing. To succeed, learn how to find trending searches and match your content to what people want.
If you’re using a multi-channel marketing strategy, YouTube should be a core part of your plan. But to use it effectively, you need to uncover the top YouTube searches that people are actively looking for. In this guide, we’ll walk you through the best methods to find top keyword searches on YouTube, so you can optimize your content for maximum visibility.
Let’s dive into the simplest and most effective ways to discover top searches on YouTube.
Method #1: Use “Top YouTube Searches 2025” Websites
The Internet is replete with various websites that present the top YouTube searches for different years. These sites usually chronicle the top searches on YouTube, either on a global basis or for specific regions such as the United States; obviously, they rank by search volume, which aids marketers and content creators in identifying trends.
Such sites typically update lists very frequently, but some may not be reliable if not maintained regularly, so you should verify the recency of the data.
Method #2: Find Top Searches on YouTube Using Google Trends
Google Trends is a tool that can be described as powerful enough to analyze searching behavior across regions, categories, and time frames. Though it is known primarily for analyzing Google search queries, it also records the most sought-after searches in YouTube, defining it as one of the best tools for marketers and content developers.
Unlike specialized dedicated sites that classify “top keyword searches on YouTube”, Google does not provide any data on search volumes. It provides the relative popularity score: it spans from 0 to 100, ‘100’ indicating the maximum interest on a topic. This way, marketers can assess trends and adapt the content accordingly.
How to Find Top Searches on YouTube Using Google Trends
Follow these steps to uncover the top searches on YouTube with Google Trends:
- Visit Google Trends.
- Enter a keyword in the search bar and press Enter.
- Filter results by adjusting settings such as location, timeframe, and category.
- Select “YouTube Search” under the “Search Type” option to focus on top YouTube searches instead of web searches.
- Analyze the results, which will show:
- Search Topics – Broad topics related to your keyword.
- Search Queries – Specific search terms used on YouTube.
- Sort search queries by selecting:
- Rising – Trending searches gaining popularity.
- Top – The most searched queries at the moment.
Why Use Google Trends for YouTube SEO?
- Discover trending topics before they peak.
- Compare keyword performance over time.
- Target region-specific searches for better audience engagement.
By following these steps, you can effectively find top searches on YouTube and align your content with what users are actively searching for.
Method #3: Use a YouTube Keyword Research Tool
One of the most effective ways to find top searches on YouTube is by using a YouTube keyword research tool. These tools provide detailed insights into search trends, helping you uncover top keyword searches on YouTube that drive traffic.
Why Use a YouTube Keyword Research Tool?
These tools offer:
✔ Search Volume Data – Know how many times a keyword is searched.
✔ Click-Through Rate (CTR) Insights – Understand how often users engage with search results.
✔ Traffic Potential – Estimate how much traffic a keyword can generate.
Best YouTube Keyword Research Tools
- TubeBuddy – Provides keyword suggestions and competition analysis.
- VidIQ – Helps identify trending topics and high-ranking keywords.
- Ahrefs YouTube Keyword Tool – Shows search volume and related queries.
- Google Keyword Planner – Useful for estimating YouTube-related search traffic.
💡 Pro Tip: Use these tools to find top YouTube searches and optimize your video titles, descriptions, and tags for better ranking.
The Bottom Line
Finding the top YouTube searches is a great start for your marketing plan. It boosts content visibility, but pairing it with SEO, engagement, and regular uploads works even better.
Since YouTube is the second most-visited site, the right keywords can improve your content. Follow this guide to spot trends and grow your channel!top youtube searcheshow to find top searches on youtubetop keyword searches on youtube
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About The Author
Hi, I’m Corinne Grace! As an experienced writer holding a bachelor’s degree from Riverside College, I excel in creating articles supported by thorough research. Specializing in a wide range of topics like marketing and law, I craft engaging stories that connect with my readers. I continuously work to refine my skills to adapt to the ever-changing digital world.
