What Exactly Is White Label SEO? And Do I Need It?
Published September 24, 2022
If you’re working in the digital marketing field, then you’re most likely familiar with search engine optimization (SEO). In an era dominated by search engines, SEO has become an indispensable tool for agencies and businesses alike.
Though most people are familiar with the concept, not everyone knows how to do it. Not to mention that search engine algorithms tend to change a lot. So a digital marketing agency that wants to offer SEO services needs to hire experienced SEO specialists.
Unfortunately, SEO professionals don’t come cheap. As such, hiring in-house SEO specialists might not be an option for some marketing agencies. That’s why many of them turn to white-label SEO.
If you’re a marketing agency owner who wants to outsource your SEO services, here’s your quick guide to white-label SEO.
What is White Label SEO?
White-label SEO is the process of hiring or partnering with professional SEO providers to provide SEO services to your clients under your brand. It allows you to provide high-quality SEO services to your clients without having to do any of the work yourself.
Outsourcing Search Engine Optimization (SEO) has become a common thing in today’s digital marketing era. Plenty of agencies use outsourced SEO solutions or use a white-label SEO model.
Now, you’re probably thinking, is it legal? Also, can you really do that?
Yes and yes. It’s perfectly legal and, as I’ve said, it’s a pretty common practice in the digital marketing space. Besides, white-labeling products and services have become so common nowadays that people are now more open to it. Most clients won’t mind too as long as they get the results they are paying for.
How Does White Label SEO Work?
White label SEO works just like any white-labeling arrangement.
It starts with the agency partnering with a professional white-label SEO provider. Then they sell those services to their clients under their brand. In most cases, they lump those SEO services with their other services to create a more comprehensive marketing package for their clients.
Since agencies tend to have multiple clients, they “buy” these SEO services in bulk. That’s why they usually pay a lower rate than individual clients, allowing them to resell these services at a discounted rate too.
Examples of White Label SEO Services
Most white-label SEO companies offer all types of services necessary to optimize sites for search engines, such as:
1. Link Building
Link building is the process of getting links from other sites to your or your client’s site. These links are what we refer to as “backlinks” and they are an important search engine ranking factor. In general, the higher a site’s backlink is, the more authoritative it’ll appear to search engines. This helps them rank higher in search results.
2. Keyword Research
Using the right keywords is key to a successful SEO strategy. In fact, a significant portion of SEO is anchored on using the right keywords. This makes keyword research one of the most important parts of any SEO strategy.
Yes, you can use keyword research tools for this. But keyword research also involves analysis and a deeper understanding of search engine algorithms. That’s why it’s more efficient and effective to outsource this to a professional SEO provider.
3. Local SEO
Implementing local SEO practices ensures that a website or business is optimized for local searches. It’s especially recommended for businesses that offer products and services only within a certain locality.
Like keyword research, local SEO has certain nuances that only a professional SEO provider can understand. That’s why this kind of job should be left to professionals.
4. SEO Audit
SEO audits are part of every SEO package. If it’s your first time hearing the term, think of it as a diagnostic test to determine where a site stands in terms of SEO. This is how the SEO provider will know what to improve and what to get rid of to make the site more optimized for search engines.
5. Performance Monitoring and Reporting
Whether you’re providing or outsourcing SEO services, you obviously need to apprise your clients about their site’s performance. That’s why SEO packages always include periodic monitoring and reporting services.
White Label SEO vs. SEO Reseller
People often assume that SEO reselling is white-label SEO, which causes significant confusion. However, this is not always the case.
White label SEO is when an agency or creative services provider hires professional SEO providers to do SEO under their brand. SEO resellers, on the other hand, are the SEO companies that offer their services for white-labeling to other agencies.
What Are The Benefits of White Label SEO?
So why white label SEO? What’s in it for you?
There are actually plenty of advantages to white labeling SEO. Here are the top benefits of white label SEO for both digital marketing agencies and SEO providers:
You can use white label SEO to sell more instead of losing out on customers that want an “all-in-one” solution. Nowadays, more and more clients are looking for all-in-one services.
They don’t want to keep track of multiple moving parts when they can hire someone who does all the work for them. That’s where white label SEO comes in to help create an opportunity.
White label SEO enables your agency to scale without having to do the work yourself. When you’re using white label SEO, you allow yourself to open up more opportunities to sell your services.
You also expand your service offerings without building the solutions from scratch. You have high-quality SEO services from a team of professionals that you can brand as your own.
With white label SEO, you also allow your team to learn from professionals how to do SEO without hiring someone in-house. It saves time and effort and is considerably cost-effective.
Which is cheaper, white label SEO or hiring someone in-house? Well, it depends. But in general, white-labeling SEO services is a lot more cost-effective.
If you’re hiring an in-house SEO specialist, expect to pay around $4-$5k per month or about $55k per year. But if you outsource your SEO projects, the going rate starts at around $500 to $750 per month depending on how many clients you have. Though this still depends on your SEO knowledge and experience. If you’re a total newbie to SEO, expect the going rate to be about double or triple that amount.
What we’re sure of, however, is that white label SEO agencies already have defined and proven processes and deliverables. They already have what you need to make, and you can leverage it when you hire them.
White label SEO also grants you the ability to scale and accept new clients that want SEO without worrying about hiring new staff. Even more, you can create revenue from existing clients without additional overhead.
Hire The Digital Marketing Experts
We take online businesses and turn them into online empires by employing smart digital marketing strategies. Our team of experts are trained in a myriad of marketing skill including SEO to help you rank higher in search results, and ad management to ensure your message gets seen by the people you want. Need a business website that attracts business? We also specialize in website design and online sales optimization to help your business grow like never before.
About The Author
Judy Ponio is a professional writer and SEO specialist based in the Philippines. She works hard to cross check reputable sources to ensure her work uses accurate facts. She is the lead author for several prominent websites covering a variety of topics including law, health, nutrition, and more.