What Exactly Is White Label SEO? And Do I Need It?
Published March 4, 2021
Outsourcing Search Engine Optimization (SEO) has become a common thing in today’s digital marketing era. Plenty of agencies use outsourced SEO solutions or use a white label SEO model.
There are hundreds of marketing and website development firms that are doing white label SEO. They’re providing clients with SEO services while minimizing overhead costs. Here’s how you can do it too.
What is White Label SEO?
White Label SEO is when you hire professional SEO providers to provide SEO services to your clients under your brand. It allows you to provide high-quality SEO to your clients without having to do any of the work.
What Is the Difference between White Label SEO and an SEO Reseller?
People often assume that SEO reselling is white label SEO, which causes significant confusion. However, this is not always the case.
White label SEO is when an agency hires professional SEO providers to do SEO under their brand. SEO resellers are the professional SEO providers that white label their services to other agencies.
What Are The Benefits of White Label SEO?
There are plenty of benefits when using white label SEO. Lesser costs, more sales, and more growth are a few things that white label SEO can help you with with digital marketing.
Sales
You can use white label SEO to sell more instead of losing out on customers that want an “all-in-one” solution. Nowadays, more and more clients are looking for all-in-ones.
They don’t want to keep track of multiple moving parts when they can hire someone who does all the moving parts. That’s where white label SEO comes in to help create an opportunity.
Growth
White label SEO enables your agency to scale without having to do the work yourself. When you’re using white label SEO, you allow yourself to open up more opportunities to sell your services.
You also expand your service offerings without building the solutions from scratch. You have high-quality SEO services from a team of professionals that you can brand as your own.
With white label SEO, you also allow your team to learn from professionals how to do SEO without hiring someone in-house. It saves time, effort and is considerably cost-effective.
Cost-Effective
What’s the difference between white label SEO and hiring someone in-house? This question gets asked all the time, and as for the answer: it depends.
Should you pay a decent SEO specialist $4-$5k and bring all of the work in-house? Should you partner with a white label SEO firm? It depends on how much you already have on SEO, the knowledge, the skills, and the processes.
What we do know is that white label SEO agencies already have defined and proven processes and deliverables. They already have what you need to make, and you can leverage it when you hire them.
White label SEO also grants you the ability to scale and accept new clients that want SEO without worrying about hiring new staff. Even more, you can create revenue from existing clients without additional overhead.
It all depends on how much you already know about SEO. If you don’t know anything yet, the choices start with a $500-$750 per month commitment with a white label SEO agency versus a $4000-$5000 responsibility for a decent SEO specialist.
Do I Need White Label SEO?
If you’re a marketing agency or a website development firm, having SEO as part of your offer can increase your sales exponentially. You also get more work done without having to do any of the work yourself.
Hire The Digital Marketing Experts At Correct Digital
Here at Correct Digital, we take online businesses and turn them into online empires by employing smart digital marketing strategies. Our team of digital marketing experts are trained in SEO to help you rank higher in search results and ad management to ensure your message gets seen by the people you want. Need a new website? We also specialize in website design and online sales optimization to help your business grow like never before.
About The Author
Judy Ponio is a professional writer and SEO specialist. She works hard to ensure her work uses accurate facts by cross checking reputable sources. She is the lead author for several prominent websites covering a variety of topics including law, health, nutrition, and more.
