What Exactly Is White Label SEO? And Do I Need It?

What Are The Benefits of White Label SEO?

There are plenty of benefits when using white label SEO. Lesser costs, more sales, and more growth are a few things that white label SEO can help you with with digital marketing.

Sales

You can use white label SEO to sell more instead of losing out on customers that want an “all-in-one” solution. Nowadays, more and more clients are looking for all-in-ones.

They don’t want to keep track of multiple moving parts when they can hire someone who does all the moving parts. That’s where white label SEO comes in to help create an opportunity.

Growth

White label SEO enables your agency to scale without having to do the work yourself. When you’re using white label SEO, you allow yourself to open up more opportunities to sell your services.

You also expand your service offerings without building the solutions from scratch. You have high-quality SEO services from a team of professionals that you can brand as your own. 

With white label SEO, you also allow your team to learn from professionals how to do SEO without hiring someone in-house. It saves time, effort and is considerably cost-effective.

Cost-Effective

What’s the difference between white label SEO and hiring someone in-house? This question gets asked all the time, and as for the answer: it depends.

Should you pay a decent SEO specialist $4-$5k and bring all of the work in-house? Should you partner with a white label SEO firm? It depends on how much you already have on SEO, the knowledge, the skills, and the processes.

What we do know is that white label SEO agencies already have defined and proven processes and deliverables. They already have what you need to make, and you can leverage it when you hire them.

White label SEO also grants you the ability to scale and accept new clients that want SEO without worrying about hiring new staff. Even more, you can create revenue from existing clients without additional overhead.

It all depends on how much you already know about SEO. If you don’t know anything yet, the choices start with a $500-$750 per month commitment with a white label SEO agency versus a $4000-$5000 responsibility for a decent SEO specialist.

Do I Need White Label SEO?

If you’re a marketing agency or a website development firm, having SEO as part of your offer can increase your sales exponentially. You also get more work done without having to do any of the work yourself.