FYP: What is it and How to Get on it
Published February 13, 2023
From humor to lip-syncing, TikTok swiftly became a worldwide phenomenon, especially during the pandemic. Today, almost everyone uses the video hosting service platform, and TikTok marketing can yield significant results for your business if you know what to do to utilize the platform.
On TikTok, any type of video may become viral, meaning that even unknown content creators can become famous overnight. TikTok has many one-hit wonders, making it difficult for businesses to grow. If you are just starting out with TikTok, you have probably seen the “For You Page” (FYP) all over the platform. Although it may look insignificant, the TikTok FYP is important to the success of your profile or business on TikTok.
What is TikTok FYP
When you launch the TikTok app, the first thing you’ll see is the FYP, but what is FYP in TikTok? In this section of TikTok, you’ll find recommended videos from content creators you do not even follow, but the app’s algorithm has determined they are likely to be interesting for you based on your given information, interests, and activities.
The content of the TikTok FYP is influenced by a number of factors. Each feed is one of a kind and is based on the kinds of content you view and the interests you indicate when you sign up for an account.
FYP takes into account the likes and preferences that each individual has. It includes the following:
- The types of material you create, comment on, share, like, and follow.
- Information extracted from videos and interactions, including captions, hashtags, length, and audio.
- Device and account settings, including your language of choice, country settings, and device type.
How to Get on TikTok FYP
So why should you be concerned about the FYP? The FYP is the featured content and the first thing users see when opening TikTok; if your material appears on the FYP, you will know that it connects with the TikTok audience.
It positions you before new users. The FYP is the place to connect with users who have yet to watch your videos or follow you. More FYP views mean more likes and followers and can increase brand recognition.
Use these tips to break the code and get featured on the TikTok FYP:
Go for Shorter Videos
The shorter your TikTok video, the more likely someone will watch it all the way through. Keep it easy and interesting, employ innovative transitions, and come up with unique ways to attract the audience’s attention. Finally, interact with your viewers and followers; you can start by responding to their comments.
Produce High-Quality Videos
High-quality videos have a better chance of keeping viewers engaged, leading to increased completion rates and views. Have proper lighting as well as a tripod or similar device to hold your camera. Create a 1080 x 1920p video with a 9:16 aspect ratio.
Add Trending Video Elements
The app allows users to search for certain audio clips, soundtracks, and video effects. Using popular audio clips or soundtracks in your videos and adding effects is a proven way to boost your viewer engagement.
Make Your Captions Engaging
Create intriguing captions such as “Wait and see what comes at the end!” This can increase views and completion rates. Questions are another way to get people’s attention or give hints about what you’re about to show in your video. Keep in mind that you can only write 150 characters and that includes the hashtags.
Use Popular Hashtags
Using trending hashtags increases the likelihood that your content will be picked up by TikTok’s algorithm, hence increasing your chances of making the FYP. Search and select 3 to 6 trending and popular hashtags relevant to your content, then check the hashtags used by the most popular videos. While it’s just a rumor at this point, some people think that tagging their posts with #fyp or #ForYou will automatically send them to the FYP.
Post Videos in a Timely Manner
If you’re just starting out on TikTok, you should try to upload at least three videos every week. After that, post once every day, and eventually multiple times daily. Make sure that your videos are of high quality and is engaging.
To boost engagement, create a TikTok Business Account and review your analytics. This shows the time when your audiences are active and online. Make sure to upload during those times to gain more exposure for the FYP.
Look Forward. Be Prepared
There is no formula that guarantees that your content will appear on the TikTok FYP since the algorithm is always changing. You must be able to maximize the potential of TikTok since it is quickly becoming a major player. The good news is that you do not need a big number of followers to be featured on the FYP. And if you follow these tips, your chances of earning a spot can increase dramatically.
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About The Author
Krizzia Paolyn, is an SEO Specialist and author based in the Philippines. She holds a bachelor’s degree in Psychology. It has always been her passion to share her voice, and at the same time, to encourage others to share their voices as well. You can connect with her on LinkedIn.