Are Wikipedia Backlinks Worth The Trouble? Certainly!

Published September 28, 2023

With over 58 million pages, Wikipedia backlinks can build and beef up your website’s E.A.T. or Expertise, Authority, and Trustworthiness on the internet. Being one of the oldest and most highly authoritative sites online, Wikipedia helps you become a recognizable and reputable business through Google’s lens, helping you inch closer to the most coveted top spot. 

So, are Wikipedia backlinks worth the trouble? Certainly! Suppose this is the only link-building strategy you have right now. In that case, you already have a fail-proof organic way to get found online which is far more powerful compared to doing a link-building strategy utilizing podcasts, social media, or cold emails. 

Wikipedia always shows up on top of Google for any search query imaginable. It makes sense then to use backlinks from Wikipedia on top of all other link-building strategies to gain more visibility, command authority, and pump up the link juice to your site. 

What are Wikipedia Backlinks?

Having high-quality content won’t matter if nobody can see it, right? 

With that in mind, Wikipedia backlinks help you get the visibility you need as more people who are interested or are already looking for your products and services are routed straight to your business doorstep. How convenient!

So what are Wikipedia backlinks? This refers to having your site’s link cited as a web resource on Wikipedia which can be found in the external links section. 

So, if Wikipedia, the online resource authority for knowledge, links to your site, then you immediately get Google’s attention recognizing you as a credible and authoritative site. This ripples back to generating more high-quality traffic to your site. You attract more links from other websites that want to use your site as a reference. 

Wikipedia is a free online knowledge resource maintained by a wide community of users referred to as Wikipedians. It’s one of the most powerful and strongest domains online that you can use for backlinks wiki.  Wikipedia is on the 5th spot on the Top Most Visited Websites in the World in 2023 (Semrush, July 2023) and never missed a year. 

With that said, backlinking to Wikipedia is one of the easiest ways to be seen as an authority or expert on the web, all while gaining more eyeballs, traffic, and massive sales for your business. 

Why Wikipedia Backlinks Matter

Google and Wikipedia are inseparable and interdependent which all boils down to how much they value each other’s trustworthiness and credibility. These two internet giants find each other indispensable.

Wikipedia backlinks help improve SEO scores in an organic way. Apart from that, Wikipedia backlinks also have these roster of benefits:

• Zero spam score
• Massive citations
• High domain authority
• High trust rating

People who are researching information online would always look it up on Google and Wikipedia. Leveraging Wikipedia backlinks is a smart digital marketing maneuver because people scouring the web for particular information will always link to other resources found within the Wikipedia article, allowing you to advertise or pitch your business to a wide audience. 

The competition has been immensely tougher now more than ever, so it’s no longer a numbers game. Now more than ever, getting quality backlinks from Wikipedia is crucial if you want to get found online and stay on top of the SERPs and most importantly, your target customer’s mind. 

How to Get Backlinks from Wikipedia?

It’s important to be on top of the SERPs because people may not look beyond the first page, and if you’re not on top five results then you’ll miss out. And link-building strategy with Wikipedia can help you be discoverable online. 

So, why get backlinks from Wikipedia? Wikipedia backlinks can generate high-quality and relevant traffic to your website. More than just a backlink, you are also getting massive natural backlinks and traffic once you know how to strategically leverage Wikipedia for your business. 

You can’t wait around for your business to be discovered when you can easily do it with a Wikipedia link-building strategy. But, it’s not all rainbows and butterflies, building links in Wikipedia needs to be implemented strategically. 

You have to identify these three opportunities on Wikipedia:

• Unique link. You can update existing or old content and add your unique links.
• Broken link.  Also called a “link rot” or decaying links, these broken links open up opportunities for you to add your link instead and generate backlinks wiki from authoritative sites.
• Dead link. Look for dead or inactive links that you can update with your own link.

Prepare High-Quality Articles in Your Arsenal

Do you have high-quality content that is neutral, comprehensive, and authoritative enough to be part of Wikipedia? Then that’s your cue to use that for your Wikipedia link-building strategy!

Choose the Most Relevant and Popular Wikipedia Pages

Check Wikipedia for pages that are popular and relevant to your niche. Next, assess if the article is complete or needs more information. Is the article comprehensive and up-to-date? How’s the article’s overall structure? Are you confident that your article can provide factual and relevant information or more high-quality content compared to the existing pages? Also, look for pages that don’t require too much rewriting or rigorous updating on your end.

Update Selected Wikipedia Pages

When updating a Wikipedia page, you can use either the visual editor or Wikitext markup, although the visual editor is user-friendly even for beginners. All you have to do is register for a Wikipedia account, and you can start updating old Wikipedia pages. The recommended way is to do minor edits. Just click on the “edit” tab to start updating content, and you can also skim the rest of the content for any grammar flaws that you can fix to give it an instant facelift.

Update Citations to Include Links to Your Content

It’s easy to update citations while you are editing content. Simply click on the site’s drop-down menu which can be found in the editing box. It is recommended to use inline citations. Edit the summary to include changes you made and hit the save page. 

Snag that Vote of Confidence from Wikipedia!