The Benefits of Consistent Social Media Handles
Published August 26, 2020
It’s undeniable that today’s marketing scene is dominated by social media. If your business doesn’t have a social media account yet, then you’re surely leagues behind your competitors.
But being on social media isn’t enough. You need to be noticed in it. And if you can, dominate it.
There are various considerations to make if you’re planning to conquer social media. But in this post, we’ll focus on one essential factor: social media handles.
What are social media handles?
Like a domain, social media handles help your potential customers find you online. Except that it’s used in, well, social media platforms.
In platforms like Twitter and Instagram, handles are the way of life. Upon signing up, you will be asked to choose one. Your handle will serve as your username on the platform too. The same applies for businesses.
Social media handles are usually preceded by the “@” sign. So it appears as @CorrectDigital or @Wikipedia. When your followers want to find you or tag you in a post, they’ll just type the @ sign followed by your username.
This is why you must choose your handle carefully. It doesn’t have to exactly match your business name. Sometimes, the handles that perfectly match your brand are already taken. There’s not much you can do there. Besides, there are a lot of brands with handles that don’t match their brand or business name but are doing really well online.
But they have to be consistent though. Having the same social media handles across all platforms has a lot of benefits for your business. Here are some of them:
1. Your Customer Can Easily Find You
When a potential customer is following you on Facebook and wants to find you on Twitter, they’d probably look at your handle and search for it on Twitter.
If you have the same handle on both platforms, it would be a lot easier for them to find you. Otherwise, they’ll have to scour the platform for ages. Or they’ll end up following a poser account. Either which, you’ll lose a potential customer.
2. It Simplifies the Marketing Process
When your customers recognize your handle, you won’t have a hard time promoting it. It simplifies the marketing process.
To be able to establish customer recognition, your handles must be consistent. It won’t only make it easier to remember but it will also avoid confusion. I mean, even if they are your most loyal followers, surely they have better things to do than memorize a bunch of handles for different platforms.
3. It Boosts Your Trust Rating
Consistent social media handles make you look more professional. As such, it can help ramp up your trust rating.
Imagine this, you are using the handle @mybusiness on Instagram and @mybusin3ss on Twiter. If your Twitter followers will look you up on Instagram and they find that handle, they’ll probably think twice before clicking the follow button. Some of them will even email you asking if it’s really your Twitter account or just some enterprising poser.
4. Printed Marketing Materials Will Be More Memorable
As mentioned earlier, customer recognition will simplify your marketing process by loads. You don’t have to consistently remind people about your social media accounts. This includes print marketing.
With a consistent handle, your print ads will be a lot more memorable. People will easily remember if you say “follow us on social media” followed by your handle as opposed to “follow us on Twitter @” and “Check us out on Instagram @”.
Hire The Digital Marketing Experts
Here at Correct Digital we take online businesses and turn them into online empires through smart online marketing strategies and procedures. Our team of digital marketing experts are trained in SEO to help you rank higher in search results and ad management to ensure your message gets seen by the people you want. Need a new website? We also specialize in website design and online sales optimization to help your business grow like never before.
About The Author
Judy Ponio is a firm believer in the power of knowledge when it comes to SEO and digital marketing. Every blog’s goal is to help inform and instruct the next generation of digital marketers.
