What’s the Best Time to Post on Social Media?
Published December 26, 2022
It is a million-dollar question: when is the best time to post on social media? You can use numerous online platforms, namely Instagram, Facebook, Twitter, TikTok, Pinterest, and YouTube.
Nonetheless, early morning on a weekday is when you should put up your social media posts. This way, when your audience wakes up and begins scrolling through their platform of choice in the morning, your post will be one of the most noticeable pieces of content in their social media feed.
The Best Time to Post on Instagram
Instagram is a social networking service for sharing photos and videos and is owned by Meta Platforms. It allows its users to upload media that can be edited using filters and grouped using hashtags and geotagging. Posts can be made public or shared with preapproved followers. Users can explore the content of other users and follow other users.
Although Instagram began as a photo-sharing platform, it has since become a full-fledged shopping platform packed with influencers selling goods and services for brands.
The best time to post on Instagram is Tuesday between 11 a.m. and 2 p.m. and Monday through Friday at 11 a.m.
Instagram has added various new features in recent years, including Instagram Shopping, Reels, an algorithm-based feed, as well as other amusing additions. As a result, Instagram is the ideal platform for brands to share new material, be it high-quality images, a reel, or infographics.
The Best Time to Post on Facebook
Facebook’s purpose is to provide people with the ability to share and to make the world more connected. Its statement focuses on its ability to influence the clients it serves.
Tuesday, Wednesday, and Friday from 9 a.m. to 1 p.m. are the best times to post on this social media platform; according to research, Saturdays have the lowest engagement.
Facebook remains the most popular social media network, so your posts’ timing can’t go wrong. Facebook boasts 24/7 user interaction. However, weekdays, evenings, and early mornings provide consistent engagement and exposure.
The Best Time to Post on Twitter
Twitter is a platform for sharing the latest news updates in short amounts of 280 words or less.
According to analytics, the ideal time to tweet is in the early morning, ideally, 8 a.m. on Mondays and Thursdays. If you must post on the weekend, do so later in the morning when Twitter users are awake.
However, since tweets are brief, feel free to schedule tweets at various hours of the day. In addition, Twitter is unlike other platforms because there is no “overposting.”
Your Best Time to Post on Social Media
Though it is helpful to understand the best times to make social media posts, a number of factors can change the ideal posting time. You may need to do your own data analysis and data mining to find the best times to post on social media. It helps to know the peak posting periods so you can publish at off-peak times and have less competition for engagement.
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About The Author
Krizzia Paolyn, is an SEO Specialist and author based in the Philippines. She holds a bachelor’s degree in Psychology. It has always been her passion to share her voice, and at the same time, to encourage others to share their voices as well. You can connect with her on LinkedIn.